मोनेटिझमोर वि इव्हादाव

ऑनलाइन जाहिरातींच्या जगात, तेथे बरीच मोठी नावे आहेत. बर्‍याच लोकांसाठी, Google * अ‍ॅडसेन्स * हा मानक जाण्याचा पर्याय आहे, परंतु त्याच्या प्रतिबंधात्मक सेवा आणि मर्यादित वैशिष्ट्यांमुळे असंख्य उद्योग पर्यायांचा विकास झाला आहे.

अशा दोन पर्यायांमध्ये मोनेटिझमोर आणि इवाडाव म्हणून ओळखल्या जाणार्‍या जाहिरात कंपन्या आहेत, जे त्यांच्या मौल्यवान वेब स्पेसचा उपयोग करू इच्छित असलेल्या जाहिरातदारांशी ऑनलाइन सामग्री प्रकाशकांना जोडतात.

या दोन्ही कंपन्या व्यवहार्य निवडी म्हणून काम करतात, परंतु ते अत्यंत भिन्न ग्राहकांच्या तळांसाठी विविध प्रकारचे फायदे प्रदान करतात.

प्रत्येक सेवा कशी आहे आणि त्यापैकी एकाने कामगिरीच्या बाबतीत इतरांना बाहेर काढले की नाही याचे विहंगावलोकन येथे आहे.

मॉनेटिझमोरची साधक आणि बाधक काय आहेत?

Founded in 2010, मोनेटिझमोर is a well-respected company in the online world, with a very good relationship with Google and its affililate services. The company has a sizable global reach, with over 700 publishers in-network, more than 1000 websites serviced, and oversees 15 billion plus impressions every month.

Although मोनेटिझमोर isn't as big as many other similar services, its influence can be attributed to its quality over quantity approach to advertising; it only caters to the most valuable web space on the internet and has access to some incredibly top tier advertisers who pay well, are brand safe, and act reliably.

मोनेटिझमोर's substantial resource pool also means that it can afford to offer exceptional dedicated services relating to web traffic control, analytics, web security, bid scaling, and revenue guarantees.

Here are some of the advantages to using मोनेटिझमोर:

दर्जेदार रहदारी हमी:

मोनेटिझमोर uses a tool called Traffic Cop to control the flow of visitors clicking on ads. Traffic Cop is exceptionally good at preventing IVT (invalid traffic), including bots and repeat visitors, from clicking on ads, which substantially reduces the cost of advertising campaigns and make them more profitable for all parties involved.

अनुभवी कर्मचारी:

With almost 300 globally based employees and over 12 years of experience, मोनेटिझमोर has an unbeatable number of experts at its disposal that can assist publishers with any number of problems. Regardless of traffic level, domain type, or logistical mishap, it's very likely the मोनेटिझमोर platform has someone available who can solve issues when they arise.

उत्कृष्ट जाहिरातदार:

मोनेटिझमोर is what is known as a Google Certified Publishing Partner and has access to a Google Ad Exchange Master account, meaning that the platform has access to some of the best, most high-quality advertisers. There aren't many other similar services on the internet that can hope to match the advertising reach of मोनेटिझमोर.

चांगली ग्राहक सेवा:

मोनेटिझमोर's customer service is well-known for being top-notch. Representatives and helpful and responsive to client needs.

सेवा बरीच फायद्यांसह येत असली तरी, तेथे काही उतार आहेत:

उच्च प्रवेश आवश्यकता:

Getting access to मोनेटिझमोर's services has a minimum traffic requirement of 500,000 monthly visitors, which is a huge number that's out of reach for a lot of publishers. Additionally, मोनेटिझमोर staff does manual reviews for websites, looking for any tiny detail that might clash with their desired brand image.

वाईट अहवाल प्रणाली:

मोनेटिझमोर's statistics reporting still needs a little bit of work. Certain publishers have access to automatic reporting, which is good, but for a lot of users, they have to manually search for whatever relevant statistics they're looking for.

सेवा स्तरीय समस्या:

मोनेटिझमोर offers 4 separate tiers of service; starter, professional, premium, and enterprise. Each gets you some degree of service, but you'll end up having to pay a lot more for highly individualized service. For instance, you can only receive personal account management by मोनेटिझमोर staff if you have a premium account or above.

इव्हादावची साधक आणि बाधक काय आहेत?

इव्हादाव is a service that connects online publishers with advertisers that places a special emphasis on aggressive brand promotion through the use of push notifications. It's designed to service publishers on the smaller side, with a minimum traffic requirement of only 100 daily visitors.

त्याचे विशिष्ट जाहिरात मॉडेल रूपांतरण जास्तीत जास्त करण्याच्या उद्देशाने आहे जेणेकरून अभ्यागतांना जाहिरातदारांच्या ऑफरची तपासणी करण्याकडे कल असेल, ज्याचा परिणाम शेवटी अधिक प्रकाशकांचा महसूल होईल.

Here are the pros of using इव्हादाव:

प्रवेशयोग्यता:

इव्हादाव is a very easy to use and beginner-optimized advertising platform. You only need 100 monthly visitors to a domain in order to access इव्हादाव's advertising tools, which is easily attainable. They also have minimum payouts of $25, so you can realistically receive payments often even if your website isn't the busiest.

लहान प्रकाशक अनुकूल:

In many ways, इव्हादाव is designed to service online publishers with a smaller audience than most. This makes it a great choice for domains that have more niche content that would respond better to very specific kinds of advertising.

चांगली सुरक्षा:

All advertisement come directly from इव्हादाव's domain rather than being directly embedded into a website's files, meaning that there's little risk that a rogue advertiser or visitor could cause damage to your website or gain access to your personal information.

Here are the cons of using इव्हादाव:

एकल टीपः

इव्हादाव's greatest strength is the use of pop-up notifications, but it also happens to be its only real strategy. It doesn't really have another ace up its sleeve, which can be an issue in situations where pop-ups don't work well.

पारंपारिक नसलेले रहदारी:

Not all advertisers इव्हादाव has access to are appropriate for all websites. It's not always the case, but many users have experienced ads on their websites that don't match the websites' content very well, causing profitability issues.

कमकुवत समर्थन:

Most likely due to understaffing, इव्हादाव's customer service history is less than stellar. Long wait times, non-responsiveness, and unsatisfactory solutions aren't uncommon.

एकूणच दोघांपैकी कोणते चांगले आहे?

मॉनेटिझमोर विरुद्ध इव्हादाव स्पर्धेत, हे सांगणे खूपच सुरक्षित आहे की मॉनेटिझमोर जिंकला.

जवळजवळ कोणत्याही श्रेणीमध्ये, मोनेटिझमोरचा एक फायदा आहे; एकंदरीत, हे आज काही सर्वोत्कृष्ट जाहिरातदार, ग्राहक समर्थन, तंत्रज्ञान, सुरक्षा आणि मदत प्रदान करते.

इव्हादाव has its own advantages, but it's only really an optimal choice for very small publishers just starting out; for any other domain owner, there are definitely better options out there.

वारंवार विचारले जाणारे प्रश्न

नवशिक्यांसाठी कोणते जाहिरात प्लॅटफॉर्म सर्वोत्तम आहे?

इवाडाव हा एक अतिशय सोपा आणि नवशिक्या अनुकूल जाहिरात प्लॅटफॉर्म आहे. इव्हादावच्या जाहिरात साधनांमध्ये प्रवेश करण्यासाठी आपल्याला प्रति डोमेन दरमहा 100 अभ्यागतांची आवश्यकता आहे, जे सहजपणे साध्य करता येईल. त्यांच्याकडे किमान 25 डॉलरची देय रक्कम देखील आहे, जेणेकरून आपली साइट सर्वात व्यस्त नसली तरीही आपल्याला बर्‍याचदा मोबदला मिळू शकेल.

मॉन्टिझमोर आणि इव्हादाव प्रकाशकांच्या त्यांच्या ऑफरच्या बाबतीत, विशेषत: महसूल ऑप्टिमायझेशन, जाहिरात स्वरूप विविधता आणि प्लॅटफॉर्म प्रवेशयोग्यतेशी तुलना कशी करतात?

मॉनेटिझमोर प्रगत प्रोग्रामॅटिक जाहिरात विक्री आणि ऑप्टिमायझेशन शोधत असलेल्या मोठ्या प्रकाशकांकडे आहे. हे वैयक्तिकृत जाहिरात व्यवस्थापन ऑफर करते परंतु उच्च रहदारी खंड आवश्यक असू शकते. इव्हादाव मूळ जाहिरातींवर आणि पुश सूचनेवर लक्ष केंद्रित करते, उच्च प्रतिबद्धतेसाठी ओळखले जाते आणि प्रकाशकांच्या विस्तृत श्रेणीसाठी प्रवेशयोग्य आहे.