191 Experts Share Their Best Email Marketing Tip

What is the single best tip that experts wish they knew before they started in email marketing, and why would it have helped them to grow faster ?
191 Experts Share Their Best Email Marketing Tip
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Focus on customer logic and not company logic

To improve your conversion rate with email marketing you need Focus on customer logic and not company logic.

You really need to put yourself in the mind of your customer when crafting your emails. Run your email copy by friends , and strangers, Get feedback because its so challenging to get out of your own skin.

Then , split your email up int micro conversions.

  • Subject- Just get the open
  • Sub head- Peak their curiosity
  • Header, convert that curiosity into interest
  • Body - quickly point out what you re going to do for them
  • CTA- Get them to the landing page

The goal of the email is to get a click. Do not try to make or close the sale in the email.

The power of email signature

When engaging prospects, you want to create rapport as fast as possible. In my experience, including your brand colors and a representative’s photo, or company logo, in your outreach or follow up emails will give the email instant recognition, which nurtures trust. A person’s photo also adds a personal touch that encourages a conversational tone. I use email signature tools which let me add call-to-action, appointment setting, and disclaimer buttons to encourage and ease conversion. To see an impact, make your email signature visual (brand colors, actual photo, etc), minimal (e.g. social icons instead of words), and use a relevant CTA to your copy. I’ve also noticed dynamic email signatures with animated logos, glowing promotional banners, and/or engaging GIFs are more effective. They help call attention to an ongoing campaign so you can avoid writing salesy email copy. Then I track clicks in email signature buttons to measure performance.

Plain text emails work

My single best tip that I wish I knew early on was that plain text emails work. It doesn't need to look pretty and necessarily look like a marketing email. The message, the value, and the offer matter. If you treat it as a 1-to-1 message, send it at the right time, convey your message clearly, and deliver value, your emails will work, regardless of what they look like.

Stop mentioning your to-do list

Subscribers are another option. As if you're sending an email to just one person. It immediately personalizes your emails. Stop wasting other people's time. If you have anything highly useful or helpful to say, send an email. Make yourself useful. When you need anything from your readers, don't just email them. Be kind, generous, and helpful. Treat them as if they were a true friend. Be dependable. Make sure everyone knows what to expect. Yes, sales messaging should be included in your email marketing. Just make it obvious once they sign up. Please don't be creepy. Personalize emails as much as you want, but don't repeat people's names too often or you'll seem like a call center script. Put yourself on their side. People should be reminded that they are not alone.

Tell them you're sympathetic to their plight. Empathize with them and inquire about how you may assist them.

Reactivate dormant subscribers

As an expert, I would recommend that while it is critical to acquire new clients on a consistent basis, don't forget about your present ones! Oftentimes, a compelling offer and the perfect email wording can reengage a dormant customer or reader. Analyze your data to determine the type of content they previously engaged with and provide a fresh and enhanced version. Alternatively, provide a discount.

Utilize emotion to establish rapport

As an expert, I would say that every consumer complaint and want stems from an emotion. If you're an accountant, your clients want to be free of fear of not having their taxes completed on time. They want to be confident that they're getting the best deal possible. If you're an analytics platform, your audience wants to be free of reporting anxiety. They want to feel secure when making a presentation to their supervisor. Therefore, increase engagement with your emails by using emotive marketing copy.

Better Email Marketing

Before the reader can read the email, they read the subject line. If the subject line does not spark interest in the reader, they are unlikely to open the email. The subject line should not be spammy, generic, or boring. The subject line should excite, inform, or problem-solve for the reader while also previewing the email's body. If the subject line misleads the reader about the purpose of the email, they may unsubscribe or stop opening future emails.

Employ dynamic content

As an expert, I am a firm believer that dynamic email content is another approach to enhance your marketing's personalization. With this method, the content of your email automatically adapts to the reader's gender, geographic area, purchase patterns, and site behaviour. Customers will see the same template but with customized graphics, offers, and call to actions.

Consider using plain text emails.

As a CEO, I would advise that, despite the proliferation of animated visuals, sophisticated designs, and contemporary aesthetics, there is a growing customer preference for more simplistic material. Not only do plain text emails conform to this trend, but they also look better on smartphones, smartwatches, and voice-activated devices and pass through spam, security, and privacy filters with ease.

Promotions are not the be-all and end-all

As a CEO, I would claim that, while the ultimate purpose of email marketing is to grow your business, it is critical to recognise that promotions are not the primary focus of email marketing. Your email marketing strategy's fundamental objective must be to develop and nurture healthy relationships with your clients. These strong ties will result in consumers who provide lifelong value and serve as the driving force behind your business's growth.

When starting your email marketing campaigns, set up a few automatic flows.

When someone initially subscribes to your email list, there's nothing worse than hearing crickets. It's a wasted opportunity to create a deeper connection with your new subscriber or potential customer.

In the first email you can introduce yourself and your brand, share your mission statement and values and then engage the reader to interact further with your brand with a call to action like following you on social media, asking a question directly to you or joining a Facebook group.

Creating engaged and responsive customers and followers is so important for your brand's success but don't make it hard on yourself. Automatic email flows require some work to set up, but will create exponential returns and a better customer experience for years to come.

Personalization is key.

What's the secret to gain traction?

Better reach through marketing is an undeniable fact in our era for a successful business. In order to get my facility in the public eye I learnt that I have to have the right target audience. The best tip that I have is to carefully select your mailing list. The database of your email contacts should be those people who express interest in your product or service.

Moreover, you should know the purpose of your email. Is it informing people about what you offer or is it introducing a new discount? The intent is what shapes the tone of the email and that is exactly what comes across to the recipient.

Personalization is key.

The effectiveness of testimonials of customers or clients to encourage people to use the product and/or service helps immensely. People want to hear what other people say. Potential customers and clients will relate to testimonials and be attracted to the offering.

Lastly, don’t make measuring success complicated. Carefully select a metric or two against which you will measure if the email was effective such as increase in the number of customers within a week or number of clicks on your website.

Don’t dread creating effective email marketing campaigns, use the tips above and you will stand out!

Connect your email marketing campaigns with your social media campaigns

Connecting your email marketing campaigns with your social media campaigns can create much higher success levels. Not only does this increase the reach of the campaign because of social media usage, but it also helps convince people to open and read your emails since they have already seen some information about the campaign via social media. One of the biggest challenges with email marketing is simply getting people to open your emails, and this method has proven to be incredibly effective at convincing people to do so.

The importance of incorporating personalization

When it comes to email marketing, one thing I wish I knew sooner was the importance of incorporating personalization. Personalized content tends to have higher open rates and higher click rates– and even more so, are more likely to gain customers. Utilize the customer data that you’ve collected, like birthdays, locations, and names. However, be careful not to overuse personalization, as it can come off as disingenuous and bot-like.

Customer retention and activation tool

Email marketing's most effective use is as a customer retention and activation tool. Conversion rates are highest with emails that contact previous customers, and lowest for unsolicited offers. One unique strategy I've seen is using emails as a customer onboarding tool. Sending information and special offers directly to customers who have expressed interest can lead to better results.

Segment your list

The best way to grow faster in email marketing is to segment your list. Se gmenting your list is important because it allows you to target your audience more effectively. By dividing your list into smaller groups, you can send them content that is relevant to them and that they are more likely to be interested in. This will help you to grow your list more quickly and keep your subscribers engaged. Another benefit of segmenting your list is that it allows you to measure the success of your campaigns more accurately.

By dividing your list into smaller groups, you can track the response to your campaigns more closely and see which ones are most successful. This will help you to fine-tune your campaigns and improve your results.

Sell with the Headline!

The headline is the first thing your email recipient sees whether as a notification on their phone or a pop-up on their computer. A headline that is not catchy gets swiped away very fast so that the recipient can continue using their device.

To improve the open rates and influence your conversion rates positively, focus on crafting an interesting headline for each email campaign. Additionally, make sure it is not some clickbait as this affects the overall relationship with your recipients.

Think about the customer journey

My best email marketing tip is to think about the customer journey, from the purchase to the delivery and use of the product. At every step you need to be present. For example, once they receive the order, they need to be very clear on how to use it and emailing them is a nice touch. It not only provides a smooth experience, but is also the opportunity to strengthen the bond with your customer.

Always keep your list clean and segmented

The best tip in email marketing is to always keep your list clean and segmented. By keeping your list clean, you remove the chances of sending irrelevant emails to your subscribers, which can hurt your reputation and cause them to unsubscribe from your list.

Segmenting your list allows you to target specific groups of subscribers with relevant content, which can help you to grow faster by providing more value to your subscribers. By catering to the specific needs of each group of subscribers, you increase the chances that they will remain subscribed to your list and be more likely to purchase from you in the future.

A/B Testing is your best friend!

I wish I had tapped into the power of A/B testing sooner in my career. It is one of the most effective tools to determine the effectiveness of different elements in your email marketing. Once you start zeroing in on what works for your audience, you can gear towards that. It is essential to be constantly testing as trends change, and it is crucial to stay on top of that so you can pivot when necessary. AB testing provides instant feedback about the effectiveness of your campaigns, and all email marketing professionals should have it in their toolbox.

An attention-grabbing subject line can mean the difference

An attention-grabbing subject line can mean the difference between someone opening your email or not. Many of us can receive hundreds of emails per day; without an actionable and enticing subject line, we will probably ignore an email. It can be easy to dismiss the importance of a compelling subject line and put most of your focus on creating beautiful content in the email, but it won't matter if people don't even open it. What's going to make you stop and open an email when you have a million other things to do?

Subject lines are critical to your success

One of the most critical elements of your emails is the subject line because it's the first thing a person sees when they look at their inbox. Your subject line will determine whether someone clicks on your email or keeps scrolling, regardless of how well-crafted your email is..

Make sure you eliminate any jargon and avoid using any works that may be considered spam triggers. A good rule of thumb is to avoid anything that looks manipulative, desperate, or pushy. To make things more straightforward once you have written the subject line, compare it against spam trigger glossaries that you can easily find online.

Finally, don't mistake a good subject line for a flashy one. Keep it concise yet actionable. The more it takes for someone to read it, the easier it's to reconsider opening the email at all. Remember that not everyone will read your emails from the same type of screen. Some people will be using their mobile phones, meaning the first few words are crucial.

You have to collaborate with others in your niche

The single best tip that I wish I knew before I started email marketing is that you have to collaborate with others in your niche if you want to grow your list fast without using ads.

If I would have known this 2 years ago, my list would be bigger than what it is now. I would be farther along with email marketing than what I am.

But sadly there so many experts out there telling business owners old school list building tactics that no longer work. Just putting your lead magnet on your website or blog is not enough. Just promoting it on social media isn't enough. You need to borrow someone else's audience. For example, go on a podcast.

Be consistent without being annoying

It is said that email marketing is the ultimate permission-based marketing and I fully agree. Unlike social media, you’re not necessarily pushing a product or a service to someone who is not even remotely interested in it.

When you have a list of potential leads, chances are you acquired it in some way where the presumption is they have shown some kind of interest in or engagement with your product/service.

The flip side of it is that you have to take care that you don’t damage that trust the lead has put into you. This means refraining from sending outreach emails that can come across as spammy. Instead of remaining on top of mind, you may just manage to annoy your potential client and force them to send you to the spam folder, or else block you altogether. You have to tastefully strike a balance between consistently reminding leads of your brand while still respecting their time and choice.

A/B testing

One of our main goals was to craft engaging emails and motivate people to interact with our brand. However, we had to find out what to put in our messages in order for people to engage. This is why we spent quite a bit of time on A/B testing. We didn’t just test email as a whole. We experimented with different elements and gathered feedback on every single thing - design, CTA, content, signature and many more. We tested these separately and tried to identify which combinations of elements would bring us best results.

A lot of brands skip this stage or they do a very broad A/B testing, just to collect some data. However, we realized that it’s much better to ‘’lose time’’ here and ensure all emails are carefully crafted than to rush with campaigns and risk failing along the way.

Polls and Surveys

Utilize interactive tools in your marketing emails through methods such as polls and surveys. You can pose questions to your readers such as which products they have enjoyed the most. This can make your marketing emails more interesting and interactive and it can also help with obtaining first party data. This can help a lot with future marketing initiatives in terms of showcasing the results of these polls and surveys and analyzing this data to hone in on your target audience, as well.

Personalization involves more than just their name

The one thing I wish I would've known when I first began an email marketing campaign is that personalization doesn't just mean addressing the recipient by name. Personalization involves more than just their name.

You need to ensure that you're sending relevant information that the recipient will find useful. It also involves anticipating your subscribers' needs, which is gleaned from collecting data and research.

Successful email marketing campaigns have ROIs, but it does involve strategy and research to achieve the best outcome.

Website pop-ups

1. I recommend starting a new email list by seeding it with friends, family, peers, past clients/customers or other constituents you feel would value the information you plan to share via email. I recommend starting with MailChimp, which gives away its platform features free for up to 2,000 sends per month. Additional tips:

  • Start with your network: send an email to contacts in your network asking permission to add them to your email newsletter list. You need to retain records of securing permission for compliance (CANN SPAM).
  • Promote benefits of subscribing in your social media profiles and print collateral (include a landing page to make it easy for offline visitors to sign up)
  • Include a sign up list at industry events where you have a presence
  • Buy ads on Google to drive traffic and registrations via a landing page

2. The single best method I've used to grow email lists rapidly is via website pop-ups. Add a pop-up to your site to ask for an email address to send updates. The strategy still works, especially if you cookie the visitor and only hit them once, instead of every time they refresh or visit a new page. Make sure the incentive is clearly articulated and relevant to your brand to maximize conversions.

3. I've also found that providing an incentive generates exponential growth. Years ago, I grew an email list from 5K to 150K in a little over a year with contests and promotions like a digital camera giveaway when at an online consumer electronics e-retailer.

Focus on segmentation and personalization

There are many parts of the email marketing pipeline that you can optimize for better results. But, I would have to say that the best way to increase your growth would have been to focus on segmentation and personalization.

These two email marketing tactics will allow you to deliver content that is relevant to each individual subscriber and get them to take action on your offers. I have seen a drastic increase in ROI by delivering content that is related to the subscriber’s specific interests and needs.

Cull the herd

Run your list through a series of emails. Then identify those who did not open any of the emails and remove them from your list or segregate them into a non marketing list for future testing of your messaging. There is no point in sending emails to people who won't open them or have spam filters that you are getting caught in. Keep your list lean and it will improve your email domain address' reputation and you may have better luck getting through spam filters with a higher reputation.

Focus on subscriber engagement

Email marketing is one of the most important aspects of any business development strategy. There are many ways to grow faster by leveraging email marketing. One of the most important tips I can give you is to focus on subscriber engagement. The more engaging you are on your email campaigns, customers will be more likely to receive your emails and engage with them. This can increase your conversion rate and improve your ROI.

If you do not have any value to offer, do not send the email

This is something I strongly believe in. Rather than trying to send an email newsletter as frequently as possible, I'd instead focus on only sending emails when you have something valuable to say. If you feel that you can provide your email list with value every single day, you should send a daily email. Before you send an email, you must take a step back and consider whether it is of genuine value to your audience. Don't send emails for the sake of it.

Get your target to open it

The first and most important challenge of email marketing is getting your target to open it. This is all about the subject line. While tactics like special offers or adding re: in front of your subject can sometimes catch the unwary, what you're really looking for is a genuine reason to get that interaction, and one of the best ways to do that is to offer them something besides a sales pitch. Email material that focuses on sharing information and news can be a great way to get that initial open, and once that habit has been built, you can start working on selling.

Encourage your readers to reply

While getting the emails opened is the first priority, it is also important to encourage your readers to have a conversation with you. Encouraging them to respond shows that your business cares about your customers' thoughts. That is why it is imperative to segment your email lists by your target demographics. Create content that is relevant and useful to your target audience. This way, they are more likely to engage with you or at least share your business with their peers.

Also, use personalization and attention-grabbing subject lines.

Do all you can to lean into a conversational tone

You should do all you can to lean into a conversational tone in your email marketing campaigns. Communicate with prospects in a conversational way.

Formal emails all too often fall flat and get lost in inboxes. Adopting a conversational tone doesn't mean taking an unprofessional turn. It's all about using language that's designed to build rapport with prospects. If you can, split test your conversational and formal emails - and see what happens!

Promotions are not the core of email marketing

You should focus on providing value to your customers and strengthening relationships with them. Segmentation is what you should do to be able to achieve this. Design customer journeys unique to your target audience, which increases the efficiency of your email marketing efforts and, eventually, drives your business growth. Creating content that resonates with each segment's interests and needs influences your customers into taking action. You want to create content that will help address your customers' pain points and make their lives easier. Your goal is to add value to your customers' lives.

The importance of building your list from day one

The single best tip that I wish I knew before I started email marketing is the importance of building your list from day one. If you haven’t built a list yet, or don’t have a list that is big enough for you to be able to make a sale, then that means you are missing out on a ton of potential subscribers and customers.

People buy based on values

Something I’ve learned over my time as a business owner is that people buy based on values. If you want to expand your consumer base, -- or simply better yourself as a human being-- you absolutely need to value inclusivity and diversity. Small changes to your email marketing campaigns are a great way to start. Ensure that your emails are accessible to everyone, as to include those who use assistive technology as well as other language speakers. Your images and quotes matter too: Include people of color and queer couples in your campaigns, and participate in social justice movements like Black Lives Matter.

Every single facet of your emails should be tested

The single best tip that I wish I knew before getting started in email marketing is that every single facet of your emails should be tested. What works should be used and what doesn't work should be dropped. Email marketing is perhaps the easiest marketing system to ajdust because it gives you such instant and concrete feedback. With each email campaign, you should really be A/B testing every time to make sure you are maximizing your chances for success.

Knowing how important testing is would have helped us grow much faster because it would have shortened our learning curve. Instead of just shooting out emails for the sake of it, we could have been much more precise with our targeting. The more you test, the better idea you have of which emails will be successful. The more often you send out successful email campaigns, the faster your business will grow.

Always have an opt-in on your landing page

The best tip that I wish I knew before I started email marketing is to always have an opt-in on your landing page to collect contact information to grow your email list right away.

There will be many users who visit your site when driving traffic through paid and organic channels. It is critical to collect information from users before they leave your site, otherwise you won't have any way to connect with them, ultimately losing out on a sale.

Entice users with a compelling offer such as a discount or resource. Providing a value exchange is important to capture as many potential customers as possible.

Segment my email lists

The single best email marketing tip that I wish I knew before I started was to segment my email lists. Segmenting my lists would have helped me grow faster because it would have allowed me to target my messages more specifically to the interests of my subscribers. This would have resulted in more opens and clicks, and ultimately, more sales.

My best advice to new email marketers is to have a plan that includes best practices, tools, and resources before you start. It's important to realize that email marketing takes time -- it won't happen overnight. You can get started quickly by following these simple steps:

  • Identify your goals.
  • Get the right software.
  • Compose the perfect message offering value-added content.
  • Run an A/B test.
  • Measure.

Personalizing your email marketing

Personalizing your email marketing is one of the most effective ways to get recipients to actually open the emails and interact with them.

Personalizing emails helps customers to not feel like they are simply receiving mass emails, and it makes them feel like they are actually valued by the company on a personal level. I have found that AI is a helpful tool in personalization and identifying the needs/desires of customers, and I wish I would’ve implemented it sooner.

Make sure you have a value proposition

Make sure you have a value proposition in your email that answers why someone should be interested enough in your product or service to open your email. Find ways to differentiate your brand or product to best showcase what you have to offer. Simplicity is your friend. Make it clear what you are sharing, whether that is a discount, a chance to sign up for something, or a new product release. Have a concise and clear message about what you are offering, and your email marketing campaign will be much more successful.

Quality over quantity wins every time!

Banging out emails with generic responses gets you nowhere, fast.

In my experience, I'd say the best template - is simply no template at all!

When you start from scratch, you have the opportunity to build a relationship.

Often, when using a template people become lazy or forget to customize and only make slight changes. With limited personalization, your outreach will fall on deaf ears, if it gets opened at all!

Showing genuine interest in the people you’re reaching out to makes all the difference, and means taking the time to find those connections and building those short meaningful bridges.

Create a Great-Looking Email

We’re in the modern era, yet there are still many businesses that send emails that look like from amateur and fraud websites. Entice your email list with your engaging subject lines.

The best way to attract your subscribers is to use short paragraphs, highlighting the important keywords your subscribers need to read. You can also add bullets to help them skim the main content. An email that looks great also includes images that are well-placed and distributed. Ou must also remember to make your email look professional and work well for both desktop and mobile users.

Email list cleaning

When I think of the single best tip I wish I knew before starting email marketing, I think about email list cleaning. When our agency started with email marketing, we imported the contacts we already had into one list.

This Main List was our only list for a long time. It was subsequently connected to the embedded signup form, to our lead generation campaigns, and we also manually added any new contacts from other events or meetups.

Not only did we not segment our list from the beginning to keep track of where each contact was coming from, but we didn’t perform regular list cleanings. That affected our deliverability rates and made our emails more prone to land in the spam folder. It’s much harder to reclaim your spot in the Inbox than to maintain it from the beginning. So to anyone starting with email marketing: segment your contacts and make sure you clean your lists regularly. That way your emails will reach the people that want to receive them, and have higher open rates and overall ROI.

Engage Your Audience By Asking For A Reply Early On

We all know that engaging your email list is important because it allows you to get to know your followers which will then enable you to tailor messages better. But asking them for a quick reply to an easy question or a no-brainer offer will increase your sales. This technique will get your audience to take action with you.A simple reply like a Yes or No will deepen the relationship and push the individual from the warm to the hot audience quicker. It'll give them the feeling that they can talk to you on a personal level and trust you because of the immediate contact. Our sales went up by 30% in only the past 3 months since launching this high engagement email! Instead of only a couple of dozens, we now get hundreds of requests and replies.

Experiment with A/B Testing

Perform some A/B Tests. It takes a certain amount of trial and error to really figure out what jives with your audience. A/B tests are a type of randomized experiment that includes two variables. For example, you may include an emoji in one subject line that is sent to half of your list and omit it from another that is sent to the other half to see which one performs better.

Our email marketing platform, Active Campaign, allows us to tweak subject lines as well as the message body so we can see which option receives higher open rates, click throughs and customer conversions. This allows us to be more strategic about how we craft the content of future emails.

Always test your emails before sending

If I could turn back the hands of time, I would send myself a test version of emails every single time to ensure every link works. Nothing is more embarrassing than blasting an email out to your entire list that has broken links or other trivial errors. This type of thing can really impact your brand’s reputation. Luckily, this is a lesson I learned early on, and it is a mistake I will never repeat.

There is such a great ROI on email marketing

It's surprising that it's not more widely used as a marketing strategy still. To increase your ROI as much as possible, you should optimize your email's preview text by customizing it. Your open rate will increase when they can see that there is valuable information contained in the email. You can take advantage of this and create a teaser for the information found in the body of the email.

Start having some fun and including emojis in your subject lines

Right now, it’s something new that brands are trying and it can be effective.

Give it a try and see if it can increase your email marketing open rates like it has for so many others.

Inboxes can be so boring, and a little color can stand out. It might be the difference between having your email opened up and not.

Test it out: emojis in your subject lines!

Your subject line is everything

It determines your open rate, so it's the difference between the recipient opening your email and possibly acting on your call to action, or your email going to the trash folder. No pressure, but it's *kind of *important.

Don’t use any marketing or industry lingo in your email marketing campaigns

Try to make it conversational and just write like you talk in your emails in an effort to make the content more engaging. Don’t try to sell them using standard marketing talk. Speak as you would regularly and leave out any industry lingo that might scare off potential partners.

Read it out loud in your own voice to see how it sounds to someone else. This will give you a good idea of how it will read to the recipient.”

Focusing on connection is absolutely critical

While focusing on conversion definitely matters, focusing on connection is absolutely critical – especially for personal brands. Creating a connection with our customers is both rewarding and profitable! If I could go back in a time machine and give myself one email marketing tip, it would be to write emails that people actually want to read as a top priority, then go back to review and add in key marketing elements to ensure they convert.

Personalization is key

Email marketing has always been a powerful and pivotal means to communicate brand messaging, but many of my struggles was getting a very low response rate.

After I discovered that every business owner receives the same sort of email, I realized that in order to get their attention, I needed to give them a more personal reach.

Why? Well, personalizing outreach emails can help you increase your conversion rates while decreasing your bounce rate and unsubscribe rates.

Personalized outreach emails engage readers and keep them interested in your company. If you don't take the time to learn about them, then you will never be able to grow exponentially. Personalizing your outreach email is not only beneficial for the receiver of the email, but also for yourself.

In addition, personalizing an email allows you to share a more targeted message that will be relevant to the specific receiver's interests and needs. Therefore, it results in a higher open rate and fewer spam complaints.

This one change has increased my sales, network, and response rate.

Frequently A/B tests the email copy

A regular split email test is the best way to know what is working and what is not. Intuition and guesswork don't work here. The data we get from the A/B test will help us pick what is working for us. The more patterns we test, the better results we will get.

I wish I knew what different elements of email we can split test like subject line, email copy, CTA, preheader, etc. It is crucial to test these elements to adjust the email strategy.

If I had known it before, I would have gotten better results because I would have planned the email copy based on data and not intuition.

ABG - Always Be Growing...Your List

Typically, the more people you get on your list, the more people you can convert (no matter what your goal is). Yes, there are people who manage awesome small lists of 100 that can get a 90% conversion rate, but we aren’t all that special. So, grow your list using things like lead magnets in the form of eBooks, checklists, interactive calculators like Create Interactive Content - Quiz, Calculator, Maps, Assessments - Kuia and get more overall conversions (your conversion rate will typically drop as your list grows - but you’ll get more total conversions).

Don’t just limit yourself to just *email newsletters*. It’s just the tip of the iceberg. Try keeping your *messages on the short side*. It often performs better. Often it is NOT always,* so test* and Send emails at the perfect time.

Segment your email list and send targeted messages

The best email marketing tip is to segment your email list and send targeted messages to specific groups of people. For example, you could segment your list into customers who have made a purchase in the past, customers who have subscribed to your newsletter, customers who have downloaded one of your white papers, etc. It will help you create more relevant and targeted messages that are more likely to be relevant to your subscribers.


I think the single best tip for email marketing is HAVE ONE CLEAR TO CALL ACTION. You need to have one clear call to action if you want the maximum result. Make the email clear, simple, and short. The recipient doesn’t have time to read through long emails. If the email is too long or there is no clear message as to what you want them to do, chances are they will delete it without even reading it.

Capture them through email while taking advantage of the personalization trend

One of the best ways to reach out to our potential market and partners and grow our numbers is to capture them through email while taking advantage of the personalization trend. You know, according to a study, “80% of consumers are more likely to purchase from a brand that provides personalized experiences and 63% of consumers will stop buying from brands that use poor personalization tactics”.

Therefore, this is what I do. I use customizable email newsletter templates and incorporate GIFs into them (when necessary).

Aside from offering the market meaty content, I also make sure to spice it up by stitching our (or my, if I use it for my own business) branding and adding elements to make the email more appealing to them.

I also use Canva’s video editor to create fun GIFs to capture their attention, too. An example would be a GIF of the product that I am selling. GIF is a good alternative to ordinary videos since it takes lesser storage for me.

Overall, these tools I used are proven and tested by me myself and I, and I'm telling you, my numbers grow and my current clients stayed.

Automation is necessary - Get personal

Automation is necessary

Without automation, you won’t see the framed results of email marketing and miss out on revenue. Automation in email marketing helps you by improving efficiency, increasing conversion rates, and letting you scale easily. All these will help your business grow.

Get personal

Customization or personalization is the most crucial element, which you need to struggle to nail in every campaign. However, people sometimes have misunderstood customization to mean addressing subscribers by name. Personalization of your email means being relevant, anticipating your subscriber’s requirements, and sending timely emails. To win at sending customized campaigns, you must have a strategy for amassing pertinent data from your customers.

Segment your audience

You should segment your audience and give them a feeling that you are writing an email specifically for them. Segment your email list into different categories, and then send your contacts emails related to those categories. For example, you can split your email list by gender, age, demographics, etc. You can also segment your list by current or potential customers and then design your email content for each list based on where they are in the purchase funnel.

Contextual Call-to-action button

Make your call-to-action button contextual which has significant importance in successful email campaigns. Instead of using generic like “buy now” or “order now” use something different that pique your audience's interest is a little more. Before creating a CTA keep in mind a few points like is it evocative, is it simple to put in action or it is difficult to overlook etc.

Create a targeted email list

To reach the proper individuals for your business, make sure you know who your target audience is and that you're using a customized email list. You may collect information about your audience and build subgroups based on variables like demographics, geographic location, interests, and more by creating a customized email list. Subdividing your audience is advantageous because it allows you to better understand the many audiences that are drawn to your brand and allows you to approach them based on their specific interests and preferences. Higher open rates and, ultimately, conversions will result as a result of this.

Set goals that are SMART

Identifying your company's goals is the first stage in every campaign. Each email you do and each tagline you create should lead to a measurable and trackable end objective. When it comes to email marketing, it's critical to use the SMART goals method for each campaign. Your campaign's goals should be explicit, quantifiable, feasible, relevant, and time-bound. You are establishing a precedent for future initiatives that will be driven by clear and measurable data by ensuring that your objectives can be tracked and tested. You won't be able to assess what you've accomplished and move on if you don't make goals that are simple to comprehend.

Focus on Result-Oriented Content

Doing Email Marketing is not just advertising by email. You need to bet on quality content that interests the public. Therefore, survey the main content your audience would like to consume and create a kind of email newsletter, regularly sending new interesting content and important information to leads and customers. Be sure to, in moderation, highlight your business/brand and the results of your product or services. Talk little about the benefits of your product/services, rather make result-oriented content. Further, to enhance the chances of conversion, my best bet is to catch the reader's attention with discounts written in Bold & Clear words. With this technique, we have improved our email opening rate.

Think about your email sender name and subject lines

Once it comes to the success rate of your campaign, some of the basic characteristics in your email carry the most significance and worth. For starters, your email's sender name is extremely important because it is the first thing that your reader notices. It is frequently the first factor people examine when deciding whether or not to open an email. Avoid utilizing a person's name or a do not reply address and instead use your company's name. Then it's time to think about how you're addressing email subject lines. The subject line of your email is the next clue for your recipients to decide whether or not to open it. Furthermore, because your subject line is frequently one of the most spam-sensitive areas of your email, it's crucial to think about potential trigger words that could give your email campaign needless troubles.

Feature interesting and relevant content

Once it comes to email copy, keep it simple and straight to the point. Get right to the point with tailored content that incorporates eye-catching graphics and concludes with a strong call-to-action. Use the same caution when creating subject lines as you would when avoiding spam trigger phrases. When it comes to writing out the contents for your marketing campaign, keep in mind that spam filters truly analyze the entirety of your emails. With each line, you write and every picture or link you add, keep your target audience in mind.

To write excellent emails, ask yourself the following questions:

  • In the eyes of your audience, does your material provide value to your company's overall message and image?
  • Is your material meeting your audience's wants and needs?
  • Is your content in line with your company's objectives?
  • What are how your content benefits both your market and your brand as a whole?

Also, keep in mind that your emails should not be overburdened with information. You don't want to overload your readers with so many images and paragraphs of writing that they lose interest in your content and feel unmotivated to contact your organization again. The information in the content of your email should be attention-getting as well as simple to read and comprehend.

Try out different layouts and formatting strategies

Take the time to experiment with various layouts and formatting tactics for your messages once you've decided what content you'll include in your email marketing strategy. Your brand's visual look has a significant impact on how your audience interacts with it. Members of your audience are more inclined to read emails that are user-friendly and adhere to a certain visual standard.

To build an aesthetically beautiful email format, you don't need to be a design master. Consider what works the best and makes the most sense for your goal and the content you want to highlight.

What would you like your audience to remember about your message once they've finished reading it? How can you leverage your message's layout to encourage your audience to take a big step and respond to your call-to-action?

Be aware of email marketing regulations and compliance requirements

When using email marketing as an outreach strategy, it's critical to be aware of the rules and regulations that, if not followed, can transform your company's harmless approach into a legal nightmare. The CAN-SPAM Act establishes rules for commercial messages and allows email recipients the ability to opt-out. The very last thing you would like to deal with is the possible fines your company might face if it fails to comply with the CAN-SPAM Act's compliance requirements. Your marketing and sales teams may focus on content production and outreach, which will result in improved response and engagement rates if your emails are CAN-SPAM compliant.

Use data and analytic insights to track your progress

Sending your email isn't the end of your email marketing campaign's journey. The next step is to test and track every aspect of your email marketing campaign so that you can gain useful insights based on real data and analytics. Once you've guaranteed a target audience and generated a message full of exciting and entertaining content, the very next step is testing and tracking every facet of your email campaign so that you can gain helpful insights based on real data and analytics. You must first learn the metrics that quantify the performance of your emails to maximize your email strategies for future campaigns. Key performance indicators, or KPIs, are a set of measurements that assess the profitability of your brand, as well as its sales and marketing operations.

For your company's campaign plan, using data to identify areas for improvement and success rates is critical. You won't be able to completely comprehend the progress you've achieved or your brand's ultimate potential concerning your goals without the right data and tracking.

Enroll in an email automation service

From safe invoicing solutions to email automation services, time-saving automated software solutions are often a great alternative. When it comes to budgeting and accounting, you'll want to connect key automation capabilities with your email services, such as payment reminders and auto credit card billing. Constant Contact, MailChimp, and ConvertKit are just a handful of the email automation tools on the market that might help you save time. It can take hours to write and format individual emails for each subscriber. You may establish email campaigns using an automated email service that sends the right messages at the right time.

Email automation also can help you personalize your subscribers' email experiences. If that isn't enough, integrated marketing communication can help you develop scalable marketing methods while also increasing office efficiency.

Provide content that delivers value

Any company's goal should be to increase revenue. However, this does not imply that your email communications should prioritize generating income over giving value. Every day, a large number of organizations appear in a customer's email. Every day, people receive an average of 121 emails. Unfortunately, because the content does not deliver value to the recipient, many of the emails have low conversion rates. Providing high-quality information suited to your audience is the best approach to add value to your emails. The best email content tells a story and demonstrates how your organization can help the reader solve their problems. It should also have catchy subject lines, be clutter-free, and avoid industry jargon that the typical reader is unfamiliar with.

Email marketing is a challenging subject

The landscape, like people, is continually changing. To operate successful email marketing campaigns, one needs to stay updated on current email marketing best practices. While the ultimate purpose of email marketing is to develop the brand, it's important to understand that promotions aren't the goal. Establishing and nurturing healthy relationships with consumers should be at the center of any email marketing strategy. Customers provide a lifetime value due to these healthy relationships, and they are the driving force behind the company's success.

Every day, at least 99% of consumers check their email! An email's average order value is at least three times more than social media. People who purchase things advertised via email spend 138% more than those who do not receive such offers. Email marketing has a 4400% ROI, which is enormous! Simply put, email is the most effective technique to generate internet sales.

Creating unique email segments

That is where you group your email subscribers based on their interests, attributes, and needs in light of customer data. Subscribers can be categorized by location, interest in products, gender, engagement levels, and purchase history, among others. Personalizing emails for different subscriber groups makes it easier and more effective to tailor your messages and thus offer value to your customers. The key to proper segmentation is to decide which metrics are important for your business, collect them, and optimize the metrics to improve your emails' open and conversion rates. That will ensure your email marketing campaign reaches the right people with the right message at the right time.

The tip would have come in handy in helping personalize my emails and build customer loyalty and trust. For example, by segmenting new subscribers, our marketing team would have responded immediately to new subscriptions, in effect building our reputation as fast and reliable. Further, we would have replaced common CTA phrases with more clear and engaging phrases for better performance by segmenting audiences.

Invest in customer data

Personalization is a critical factor for the success of any email marketing campaign. In order to personalize emails, one needs to understand the nuances of your target customers and their marketing preferences.This can only be done through analysing customer data. Good customer data is not just verified emails, and contact details. Bigger brands like Amazon have had lots of success because they invest in ways to collect data from the customers. Taking a leaf from such brands is critical for the sucess of email marketing campaigns among smaller brands.

Have a single goal in mind

While you should devote time to developing an overarching email content strategy, you should also ensure that each email you send serves a single purpose. Sending an email that encourages readers to take a survey, read your blog, and schedule a consultation is not a good idea.

Divide your email list into smaller, more specific sub-groups. You can target your customers based on their interests by segmenting them. It will also enable you to market your goods or services more personally.

By designating a single goal for my email message, I directed the reader's attention to responding to that call to action. Then, armed with clear, actionable metrics, I can use the best email marketing strategy to launch my next email campaign successfully.

Keep your mail concise and precise

Keep your mail concise and precise and do not try to give more focus on the pictures attached to the email rather focus on the content. It should be short and that you can convey yourself properly. Because the reader does not have much time, if you do not get their attention in 2-5 seconds, your email is of no use because then probably the reader would not read it. If you want your email marketing to grow faster, do not go for a smaller number of people. Try to aim at as many people as you can because generally, most people do not open their emails regularly. But if they did, they should be impressed by your marketing ideas. So if you want to grow your email marketing, just focus on what readers will like and write accordingly. In this way, you can grow your business faster and can have the interest of most of the people in your mails and your ideas. It’s a modern era, and email marketing helps.

Value, value, value! Not relevance, but value.

When I started with email marketing, I tried to send relevant emails to my audience. I was asking myself: What does my audience want? Who are they? What are their expectations? How does their customer journey look like? What topics would they like to read about? Those kinds of questions. But no matter how hard I tried to be relevant, somehow, it didn't work out. I just couldn't increase open rates. Unsubscribe rates were also high at that point.

Today, I know better. The one thing I missed was that being relevant doesn't automatically translate to being valuable. Relevance refers to the topic.

Value refers to what the subscribers get in return for subscribing. If you manage to offer something in your emails that your subscribers can't get anywhere else and that's of real value to them-then there's a reason to stay subscribed and open your emails. Had I just focused on adding value instead of zeroing down on being relevant, I'd have seen much more success: More eyeballs on my emails, stronger relationships with my audience and more ROI.

Long story short: Being on topic is not enough. It's about value - something your subscribers can only get by subscribing to your email list.

Email your list every single week without fail

My best tip for email marketing, and something I wish I'd know when I started my email list, is to email your list every single week without fail. Find interesting and relevant topics to talk about, but even just email to touch base with them and see how (whatever problem they have that your business solves) is going.

Develop a friendly relationship with them, and always talk to them like you're speaking directly to a friend. The more they get used to getting emails from you, the more engaged they become and the increase in likelihood of sales.

Send subscribers high-value content on a regular basis

The best email marketing tip is to send subscribers high-value content on a regular basis. If you can keep your subscribers' attention by providing useful and interesting information, they're more likely to remain engaged with your brand and be more likely to convert when the time comes.

Consistent communication is key in establishing trust and loyalty with your audience.

Frequency Capping

We are all aware that excessive messages, regardless of the channel, can result in dissatisfied customers, and email marketing is no exception. The number of messages that a subscriber can receive is limited, and if you exceed that limit, you will face repercussions. Almost 46% of your subscribers will flag your email as spam or unsubscribe from your email list if you send it to them. Now, the question is, how can you avoid sending too many emails to your subscribers? You can, however, employ frequency capping! With the help of a function called frequency capping, you may restrict the number of mailers sent to your subscribers at any one point in time. You can set the value to the desired number to prevent the risks associated with excessive emailing. While this may seem like a common-sense recommendation, it is not a popular practice, particularly for B2C companies such as ours, which is unfortunate. A promotional mailer, a cart recovery mailer, and a welcome mailer from a brand have all been sent to us as subscribers within a single day as a rule. You may avoid this from happening to your subscribers by regulating the number of emails you send out each week.

Not use a template for all of your emails

The single best tip I wish I knew before starting in email marketing is to not use a template for all of your emails. A template is a great starting point for an email, but it should not be used for all of your emails. You could come across as robotic and unauthentic to your customers if you use the same template for every email. This is because every email should be tailored to the customer and their needs in order to get the best response.

Templates are great for consistency, but you need to customize your content to the specific needs of your audience or else you will lose them.

Many people use templates because they are easy and fast to make, but they don’t always provide the best experience for the reader. There are many reasons why templates don't work well for email marketing: they require time and effort on the part of the sender and they risk oversaturating your audience with messages that feel generic. If you want to keep your readers engaged, you need to send them personalized emails. Having a deep understanding of your customers and their needs is necessary for any successful marketing campaign.

Use fascinating questions and cliffhangers in subject lines

Curiosity drives many. Use this as a chance to get your subscribers to open your emails. I can't recall the number of times I marked emails as read because the subject lines lacked the component to drive me. Turns out, many subscribers could be doing the same. Think about these two subject lines; “How can a copywriter produce captivating copy?” and “You won't believe what will happen if you open this email.” From a subscriber point of view, the former subject evokes fascination and can easily be driven to open it. The latter, however, sounds like a bait to entice someone to open your email but it does the exact opposite; sent in the bin. Sometimes achieving this only requires you to put yourself in the shoes of the subscriber and think of what you'd read and what you'd discard.

Retain subscribers by consistent follow-ups

When I started out as an email marketer, there was an unhealthy obsession with pointless promotions and unsurprisingly, I found myself falling into the same trap. It would cost me big time during my early years but fortunately, I saw the light of day earlier than most.

Rather than building strong and lasting relationships with my customers, I spammed them with promotions and over-the-top discount emails. In my mind, this was the perfect way to attract consumers and trick them into buying my services. The strategy heavily backfired as there was a moment of realization: customers do not like being spammed and annoyed by emails constantly. If only I had been more aware of building a loyal customer base through authentic subject matter, my career would have seen success earlier.

Subscribers and customers are the bread and butter of any business or job, and they should be sought after for long-term goals. If I had shifted my focus on providing real-time service to my subscribers and retained them by consistent follow-ups, they would have developed a preference for my emails. It would have led to more views, increased engagement and a prospect of attracting further customers due to word of mouth.

Have a mentor in starting years

Over the years, as I’ve learned new things and grown as an email marketer, I’ve realized that I would have made bigger leaps if I had a mentor in my starting years. I made some mistakes that could have been avoided if I had had someone to guide me.

The best tip I wish I had known when starting is giving extra attention to subject lines. Your subject line is the first thing your prospective customers will see, so it’s paramount that you grab their attention right off the bat. Making it relevant and compelling could prove to be the difference between landing or losing a customer. If you create an outstanding first impression through a killer subject line, your audience would want to open your email to check what you have to say.

If I had focused intently on subject lines before starting with email marketing, I could have acquired a lot more clients in my earlier years. This would have undoubtedly paved the way for more learning and higher growth opportunities down the road.

Writing concise subject lines

I wish I knew that writing concise subject lines was important to encourage more people to open my emails. I believe that I made the mistake of lengthy subject lines because I failed to realize the extent of people who opened their emails via a mobile phone.

It would’ve helped me grow faster because concise subjects often have a cliffhanger. As a result, customers would’ve been immediately hooked and curious to know more. Thus, leading them to open my emails.

After a fair share of mistakes and multiple trials and errors, I have now realized that there’s a very limited bracket for me to attract customers through email. So, I try to create compelling subject lines that would probe the readers to know more, thus, increasing my email open rates.

The importance of video content

In today's world, individuals would much rather watch a 3-minute video than read the message in a text form.

I started my business during the pandemic, and due to the low foot traffic, our revenue model was impacted drastically. We weren't able to reach out to our target audience and build a relationship on the grounds of mutual trust.

If I had known about the importance of video content, my business would have seen increased conversion rates. Through this strategy, I would have created content surrounding the features and usability of my product.

I would have used my previous client's testimonials to help build credibility. The engaging content would have increased conversion rate translating towards an upsurge in profit margin.

Use double opens strategy

When you implement this strategy, there are higher chances of subscribers opening your emails. Hence, driving more revenue from the email marketing campaigns. This strategy exactly means that you have to resend the same email to the subscribers who did not open your first email, but this time with a different subject line. If I had known this tip before, it would have helped me to increase open email rates and earn higher revenue through subscribers.

A/B Testing is Crucial

A/B testing is absolutely essential even if you swear your first template is 100% incredible. Remember, you’re going up against customer evolution, ad fatigue and a shifting global mindset! Test out different subject lines and different greetings. Vary tone, humor level and even layout. Even the best email marketing template isn’t evergreen. You’ll learn a lot from running these mini tests to find out what your prospects best respond to.

Knowing your audience and doing a thorough research can also help

Following a pre checklist before pressing the send button can make you reassure about things you have planned to add and whether you have added everything to get the desired results. Knowing your audience and doing a thorough research can also help you to draft a better email than drafting it without doing a proper research. And don’t send your emails to show that it is just for promotions and personalize your mail for the audience to feel connected.

How important it is to connect email marketing campaigns across several media

This may appear apparent at first, but it was my worst blunder in my early career. You should also remember to promote with a goal in mind. When sending emails, you should make an effort to include as much relevant and helpful material as possible. It's about taking the lead with marketing and then allowing technology to bring it to life, rather than the other way around.

You can't control when and where the receiver will read your email

Email marketing is difficult because you can't control when and where the receiver will read your email. They can open it when they are about to sleep, or in the middle of their daily commute. So my single best tip is to *create a short personalized email*. Clearly state why you are emailing them, and what the next action is (replay your question, click on a link, etc).

It requires a lot of trial and error along the way

Email marketing can take months of practice before you perfect it and requires a lot of trial and error along the way. One key aspect I wish I knew from the start would be when finding those to reach out to, try to avoid the generalised email addresses. These might be accounts beginning with info, contact or support. Chances are, the only response you'll get from these is an automated one or your email will get sent through to spam. Accessing and reaching out to people in the right field is key and gives a much greater chance of both a reply and future partnership.

Marketing agencies and outreach teams use email marketing to connect with those in a similar field, so finding a direct contact for the editorial, pr or marketing department is crucial.

This also saves the back and forth communication and results in the work getting done quicker.

Personalize everything based on your customer's data

When you are doing email marketing, you surely have their basic data like their name and email address. You can use this data to construct a personalized marketing email to them. With just this tip, you can create a quick relationship with the recipient because they can feel that they are being addressed personally.

Focus on the conversion rate

I focused on individual aspects of my emails when I started. I wanted to get the subject line right to get a better open. When the open rate increased, I looked at improving response rate and conversion rate. If I could start all over again, I would focus on the conversion rate. By focusing on a good conversion rate, the open rate will naturally improve.

Using a clickbait subject will certainly get more opens, but will lead to annoyed recipients and a poor conversion rate, and an increased spam score.

To increase the conversion rate, I make sure my message is clear and the journey to convert is easy. We’re not trying to invent the wheel, so I take what is working and I used that for my marketing. I use Harry Dry’s techniques for all my messaging and we have seen significant growth since we implemented all these aspects.

By focusing on conversions from the start, I feel we would have scaled in a fraction of the time.

Merge email marketing campaigns across several platforms

This may sound trivial, but it's the worst error I made in my early stages as a marketer - and one that I still see today. You must market with a goal in mind. Customers demand a better quality of service.Those that do not combine their channels will fall behind. Other platforms will fuel and influence any successful email campaign, and vice versa. If you cut back on one channel, your email acquisition and entire programme may suffer. However, by collaborating, you can increase sales and create miracles.

Include your picture in the signature line

With emails, you are missing that face-to-face communication but it is still a way to reach companies. A picture is worth a thousand words and people want to know who is reaching out to them. When I first started my business I was not attaching my picture to the emails which got me no results. After I started to attach my picture I started receiving calls and more responses to my emails. It also helps break the ice and makes your business stand out from the rest of the competition.

Attaching a headshot, I think, can build a better relationship for who you are trying to reach. It can also say a lot about your personality. Just make sure the picture is a professional headshot and you are not hiding your face in the picture. You can even attach your business card to your signature line that has your headshot on it. I feel with this tip you will definitely see your business grow and your phone start to ring!

Digital marketing is the key to success

You should always add elements of personalization to your emails where possible. Even something as simple as addressing your email recipients by name can make a big difference. Ensure that your message addresses the interests and needs of your audience. I think if I had known this when I first started, I would have been able to see positive results from email marketing much sooner.

Improve your graphic marketing skills

Aesthetics appeal to both commercial and consumer audiences. It's clear that visual marketing is here to stay. Visual marketing for all screen sizes is one of the most engaging methods to interact with your audience. Use live video to promote a new product or service, or to promote an event on-site. Before using live video, make sure you plan and practice. Be sure to examine what will appeal to both your live and replay audiences. You should create a YouTube channel in addition to embedding videos on your website, blog, and social media profiles. This channel features everything from product reviews and demos to expert interviews and presentations from prior webinars and conferences.

Mobile marketing

Looking around should remind you of the value of mobile marketing. People are staring at screens everywhere, so make sure they are looking at your content, website, and digital presence. AR mobile technology is on the increase, giving users a new dimension to their mobile experience. Consider how you could use this technology to fully immerse your target market in your product or service. With the rise of AI, data multiplication, and connected devices, storage capacity becomes critical in managing your digital marketing operations. Use cloud storage that is low-cost or free, and that all team members may access from wherever.

Get to know your subscriber personally

To achieve personalization in email marketing, you need to gather relevant data from your customers. Be relevant, and establish rapport and familiarity. Send timely emails concurrent to present situations to remain relevant. Conduct research to anticipate your customer's needs. People want to feel like they’re more than an item on your mailing list. Get personal.

Purge your list

This is to keep your open rates high. If somebody hasn’t opened your emails for six months or a year, there’s no point in having them on your list anymore. And if they are not opening your emails, Google, Yahoo and MSN can see that your emails are not getting opened. They’re going to assume you’re a spammer at this rate and they’re going to start sending your emails to the spam folder. You don’t want that happening so make sure you purge your list, give them some special offer if they stay on your list and if they don’t take the offer and don’t open it then take them off your list. Having a big list won’t do you any good if nobody is opening your emails.

Some valuable tips for your Email Campaign Subject Line

  • 1. Shorten your subject lines
  • 2. Include a deadline in the subject line
  • 3. Try a teaser subject line to get people to open your email
  • 4. Give a clear command in your subject
  • 5. Be unique in the email inbox
  • 6. Be concise and clear about what your email delivers
  • 7. A/B test different email subject lines
  • 8. Use Emogies when it’s relevant
  • 9. Use humor carefully
  • 10. Using urgency and triggering the fear of missing out (FOMO)

Leveraging segmentation in email marketing strategies

One of the best tips that I wish I knew was the value of leveraging segmentation in my email marketing strategies, which would have allowed me to group customers with similar attributes, and design customer journeys that are unique to them for more personalized experiences. It is a strategy that had I known from the beginning would have allowed me to add value for the right people early on by creating more personalized content to influence them into taking action thus increasing the efficiency of my email campaigns, instead of making the mistake of sending the same emails to my entire list hoping that they lead to conversions.

One misconception about email marketing is it is dead

Yet as a founder, it is still working for many businesses and effective in extending the reach of many brands. One marketing tip we should not miss is providing them a CTA or Call-To-Action. A call to action in email marketing is an icon or hyperlinked line of text that takes a user to a brand's website. From the word itself, the goal of a CTA is to get customers to take action. But focus on one primary CTA, or else you might confuse your readers if you put more than one. The purpose of your email marketing is to get people to visit your landing page. Bait them by pointing out the benefits of visiting the landing page. For the greatest user experience, the email, CTA, and landing page must all be consistent. A call-to-action link should be placed towards the top of your email so that users don't miss it. Ascertain that it is visible above the fold.

The marketer must determine first which strategy will work best

In my experience as a business person, I have tried different marketing strategies in the past. I have utilized almost every marketing strategy existing. Some of them worked successfully, but some failed. In my opinion, before utilizing a marketing strategy, the marketer must determine first which strategy will work best for the type of company you are in. It must be ensured that there will be no expenses and efforts that will go to waste. One of the most common marketing strategies that most marketers utilize is email marketing. Email marketing strategy is executed in a way where marketers will send emails to their prospective customers or existing clients. It is a way to retain the old customers while acquiring new ones. One of the best tips I would advise marketers in using an email marketing strategy is to think of a good promotion to grab the attention of the readers. Emails are most likely to get ignored. It is important to think of a way that can make the customers intrigued by the email. One of the ways that can be done is providing vouchers or coupons and letting them use them for free in any chance they get.

Boost more clicks to your landing page with focused and clear CTA

The entire point of your email messages is to uplift traffic to your landing page. It’s straightforward. If you’re not driving clicks to your webpage and your email subscribers can’t be converted into customers. The only way to drive traffic to your landing page is pretty simple, and having one primary CTA in the email message will be great. If you’re using one primary CTA, you can also include it in numerous locations.

Personalization is the key

It would be a great idea to incorporate personal elements into your emails wherever you can. You need to address your subscribers by name, craft your message to address their needs and interests, and dive deep. To give a personal touch to your email, you can use modern tools that allow you to utilize short codes and replace the recipient’s name after the email is sent out.

Personalisation is crucial

In email marketing, personalization makes a difference. Personalization drives and pushes the audience to open and read the email, making it one of the best moves in today's time.

Make sure that you are writing an engaging subject line

Whilst it may seem obvious, the biggest waste of money when conducting email marketing campaigns is people not opening your emails. The subject line is the only form of communication you have with your audience before they make that crucial decision to either click the email or bin it, and for this reason I think that before anythings else, the subject line comes first.

Design is only a part of the experience

After many trials and errors, I actually realized that the design is only a part of the experience, and actually, users are more engaged by stories and the content that you share. Going back I would focus more on the quality of the content and less on the design. If your content is good, people naturally recommend to other people and that can help your audience to grow faster.

Start everything with a rock-solid email marketing plan

Your email marketing plan should focus primarily on keeping the customer engaged in their purchasing journey. One surefire way of doing it is by forging trust with your subscribers. Send them educational and informative emails first. Once trust is built, you can then start incorporating sales pitches.

Nurture them continuously and keep them informed. In your newsletters, don’t forget to answer replies timely. Read it regularly to ensure you never miss any opportunity for a conversation with your customers. And the most crucial part, don’t stop nurturing them even after you have already made the sale. It’s important to still keep sending them useful content while taking their feedback. It will not only let you improve your brand but turn them into your lifetime customers as well.

Telling it like it is is the best way to get someone to interact with your email content

By that I mean that vague subject lines and lots of text will guarantee that your receiver will either open, see a wall of text, and move on, or ignore the email altogether.

These days, we see much better engagement (up to approx. 20% better open rate and 5% increased click-through rate) with a simple title like Thanks for downloading a freebie last week! Here's another guide you might find useful and content that reflects the subject and gets to the point quickly. Including a CTA button also contributes to the CTR.

Humanize your templates as much as possible

Something that works extremely well is humor and puns. Outreach doesn’t have to be boring and people are more likely to want to hear you out if you’ve put them in a good mood and made them laugh. Other webmasters receive hundreds of outreach emails a day, and the best way for you to stand out is by trying to connect with them authentically.

Segment email list

Email marketing is much more effective in growing a small business when your email is personalized, and the best way to go about it is to segment your list.

Sending mass emails is a very ineffective technique that I used to indulge in. Personalized emails are much more efficient in catching attention and increasing click-through rates. Marketers should segment their email list according to a number of factors such as demographics, geographics, psychographics and behaviors. All of these factors dictate how the content of your email must be curated in order to reach your target audience.

Personalized emails according to a segmented list would have helped me target my audience much better by sending them curated emails that catered to their specific needs.

Understanding audience

It’s not about which channel or technology I am using to send the email, but the individual who is going to receive that email. The email should be made as relevant for them as possible. For relevance, I should have used preheaders in my emails. It is a summary of the entire email you’ve sent to someone. It can tip your audience about what the email contains, even before opening it.

A better understanding of my audience would have led me to reach the break-even point for my business earlier than I actually did. I was inclined towards the technology or channel I use rather than my audience, who actually matter. I should have led with the marketing strategy and let the technology or the channel bring it to life, not the other way around. As most people don’t open all the emails they receive. The use of preheaders can prevent your emails from ending in your audiences’ spam and have a better turnout.

Personalization is the single best tip

Personalization is the single best tip for email marketers to foster healthier and long-term relationships with their customers. A generic approach to all customers didn't produce the desired results. I realized drafting emails with a tone-deaf message cost me losing valuable clients.

When requested for feedback, my clients often complained about receiving meaningless emails. Personalization helped me welcome and onboard new customers with a warm message. Customizing follow-up emails provided me with an avenue to express appreciation for my existing customers with every purchase they made.

Designing and devising videos utilizing a template allowed me to make my customers feel special. Email messages sent during special occasions like birthdays started a chain reaction of my clients appreciating my genuine efforts. By doing this, I made my clients happy, but it ended up being a daily rewarding experience for me.

Be concise, be direct and get to the point as quickly as possible

If you try to be too clever and give too much information to a potential customer, they’ll lose interest fast. Focus on what you need the customer to know and make the prose that you build the information into as snappy and punchy as possible. You need your message to grab their attention and don’t want it to be a ticket to snoozeville.

If I’d known this when I started in one of my previous careers as a marketer, I would have saved myself a lot of time and heartache chasing customers and could have doubled the client base that my former employer depended on in a fraction of the time that it eventually took to do it.

Stay Updated

Email marketing has evolved substantially and continues to do so. What worked in the past may not work today or shortly. And we're all aware of it. As a result, most email marketers believe that the only way to succeed is to study more. However, they overlook the importance of unlearning what isn't functioning. When marketers fall prey to several common email marketing myths and misunderstandings, their conversion rate from this channel suffers.

Get better results when the single call-to-action (CTA) is included in multiple locations

Including a single Call-to-action (CTA) in an email copy is a popular tip that generates clicks for Ecommerce companies or websites. However, what I didn't know is that it is possible to get better results when the single call-to-action (CTA) is included in multiple locations. By placing a single link in multiple spots within an email copy, there is a higher chance of getting clicks as readers go through the copy. Suitable locations to place links include the Header graphic, the Inline text, and the conclusion CTA button. While placing links in multiple locations gives desired results, It is important not to litter the copy with too many links, as readers can easily discard it as a spam message.


Email Marketing plays a vital role when it comes to creating a personal experience for your customer. If you're the one who is doing business, then it is vital for you to add a personal touch to your email messages as it has a direct impact on your response and conversion rates.

By using the power of personalization, you can make them feel unique or personal, and thereby you can increase the chances of doing business with you.

Preheader text also requires significance

We tend to bring amazing content on the subject line thinking it to be catchy and ready for a call-to-action mode and there's nothing wrong with that. However, preheader text also requires significance as it acts as a

gateway to your subject.

Normally, marketers, at some point, ignore this space but if used effectively, this can be the best way to increase your engagement rate. People may not give the same attention to the preheader and subject lines equally. Keep in mind that preheader text is never secondary but just as important as your subject!

Know your audience well

Understanding what your audience wants, their pain points, and trying to solve that through your email marketing pitch will yield successful results. Work towards creating strong campaigns that address your audiences. As an email marketer, it should be your priority to think about their success before your own.

Encourage your readers to give a reply.

You would send your communication in the ancient days of direct mail and then wait for your readers to react. Not any longer. Email marketing allows you to have meaningful dialogues with potential consumers now. We're talking about genuine individuals who care about your company.

Personalization is essential

It's a smart option to incorporate personal touches into your emails whenever possible. Address your subscribers by their first and last names. Create a message that goes deep into their interests and requirements. Not only are these activities growing more frequent, and they're also being expected.

Include a link to your social media profile

One of the important elements in your email marketing pie should be getting your readers to interact with your company on social media. The greatest email marketing technique is to include social media links. Moreover, a call to action to share this promotional offer with your social media followers and friends.

Make sure everything looks great and is free of grammatical errors

If I could go back in time, I would tell myself to send some emails as a trial and error test before sending them out to everyone registered to our email list. This can help you to work out the kinks and to make sure that the email is exactly how you imagined it. It took us a little time to recover from our mistakes, which wasted valuable time. Always make sure to test your emails before sending them out to your customers!

Make your content hyper-personal.

Hyper-personalization is a step further from personalization and is one of the most effective strategies for tailoring your communications to your audience's needs. To make your campaigns hyper-personalized, you must leverage the power of data, consumer insights, analytics, and automation. The more information you have on your recipient, the more effective your campaign. As a result, your messaging will feel less salesy and more genuine, addressing your customer's immediate pain points.

Start with a list of target customers that you want to reach

Figure out how to get in touch with them, and build a relationship with them. If you can't find them on social media, you can use email. If they're not emailing you, you can find them on LinkedIn. If they're not there either, you can find them on Facebook. And if you can't find them on any of those platforms, you can use Google Search.

Make a segmentation of your subscriber database

Email may be used for various marketing initiatives, including welcoming new clients, guiding them through your funnel, announcing new features and sharing special promotions, among other things. However, you will only be able to take advantage of these tactics if you have segmented your list. There are numerous ways to segment information, but here are a few of the most common:

  • Demographics: Use your CRM to generate a list of emails based on a certain geographic location.
  • To increase engagement, you might consider re-sending or sending out a second, slightly different email to subscribers who didn't open your first.
  • The following are the customer journey stages: Make your offers more appealing to new clients than they are to long-time customers.
  • The source of the form on your website that they used to provide you with their contact information.
  • Creating rules and criteria in an automated email platform will be required for this to be accomplished.

Segmenting your email lists

Segmenting your email list entails categorizing your contacts according to their stage in the customer journey. Email marketers can segment their customers depending on their demographics, lifestyle, location, website activity, and job title, among other factors. For instance, you may build a dedicated area to give targeted discounts to a specific audience.

Segmenting your contact list ensures that customers receive deals and offers that are relevant to them, increasing their likelihood to purchase and decreasing their likelihood to unsubscribe! If you want to ensure the effectiveness of your messaging, keep this email marketing tip in mind when you segment your list and send your campaigns. It's a sure thing!

Personalize your email marketing campaigns

Your emails will be opened if you're able to speak straight to the person on the other side of the screen. Try to find a way to make your emails relevant to the reader through their interests, location, or other data that you can collect. You want the reader to be able to see how they can benefit from your emails. Lastly, ensure that your emails are relevant and accurate. This will prevent you from ending up in the spam or deleted folders.

Avoid purchasing email lists

Building an email list from the start has certain difficulties. You must design an online form to capture your visitors' attention and then persuade them to continue their trip with you.

Of course, occasionally, someone will approach you and offer to sell you their email list. While such offers may appear appealing, you should never accept them. These kinds of lists may include subscribers of dubious origin. Additionally, they may be uninterested in what you have to offer, resulting in a percentage of them unsubscribing when you begin contacting them. Developing your list of subscribers is preferable to purchasing random mailing lists, even if the initial numbers are small.

Choose the most relevant email newsletter templates and use them wisely

Every email service provider has a library of pre-designed templates that you may use to develop various campaigns. Most email marketing recommendations would advise you to avoid employing generic designs that do not accurately represent your company. That is correct. However, this does not preclude you from downloading a template and customizing it to your heart's delight! If you're considering customizing templates but are hesitant, you can use them as guides to create something truly amazing for your audience.

Use automated emails more often

Email personalization is key when it comes to proper and effective email marketing. When starting out I thought writing back every email by hand would give it that personal touch, but it actually was simply very time consuming and found that the impact was not what we had anticipated. There are very easy and creative ways to make automated emails more personal, and saves you from having to type out emails all day long.

Sometimes the easy way is not the best way, but it can be when you do it right the first time. Always look at ways to make your work life much simpler, but also keep in mind that you also do not want to compromise certain things either.

You should always A/B test your subject lines

This is an easy way to increase open rates and leads/sales that is available with almost every email service provider. An example would be sending one subject line to 10% of your subscribers, then another 10% get the competing subject line. The one with the highest open rates goes to the other 80%. It's amazing the difference in open rates when I started testing the subject lines of each email we sent. We'd have a much more engaged list if I would have done this from the start.

Warming up email list before sending it out to everyone all at once

I would have made sure to send a small burst of emails in the beginning, starting with the most recent email subscribers, which tend to be more engaged. This would equate to higher open rates, click thru rates and low spam reports off the bat, which is everything you need to get better results from all the different email providers so you don't end up in the SPAM filter.

Implement the “Double Opens Strategy” efficiently and effectively.

Using the Double opens strategy efficiently and effectively can increase your e-mail open rate significantly. It's true especially if you are sending cold e-mails consistently. Based on research, 70% of people in your random e-mail marketing list don’t open the e-mail immediately after your first attempt surprisingly. There’s a huge chance that the e-mail you just sent will be ignored automatically.

Ensure Your Emails Look Great

Having enticed subscribers to open your emails with engaging subject lines, you should keep their interest to ensure that they continue to read your emails. Here are some best practices:

  • It is important to make sure that your keyword and any phrases that may matter to your readers stand out.
  • Include bullet points to make it easier for people to skim through the content.
  • Images should be used sparingly - they should illustrate your point, not take over your content.
  • Ensure your emails look good on both mobile and desktop devices. More than 70% of emails are opened on mobile apps, according to Campaign Monitor.

Use a Cliffhanger in Your Subject Line

Cliffhangers are extremely popular because people want to know what happens next. Humans dislike the unknown and will do anything in their power to figure out what's going on. Using a cliffhanger in your subject line can be a great way to encourage subscribers to click through into your emails.

In order to accomplish this, make only half of the subject line readable, then add ellipses at the end to force readers to read the end of the sentence.

Understand Your Market

Know your audience. If you’re looking to make the most out of an email marketing campaign, you’ll need to know who you’re targeting and what they expect and want. Once you understand those motivational factors and who embodies them, providing you can create the sort of attention-grabbing content that’ll hook them from the first word and hold onto them until the last, the rest should be like shooting fish in a barrel. As long as you understand the needs and wants of your potential client base, you’ll have everything that you need to devise an inclusive and interesting campaign.

Create a curiosity provoking subject line. I find this very effective

from my years of experience. Your subject line should make them want to click to see what's in the email. If you give away what's in the email in your subject line, then they don't need to open it. They won't click in the mail and won't be able to see your content and even your page.

Hence, you're not going to make any sales. So your subject line should be something interesting and catchy. Some can even be simple yet can trigger your potential client's curiosity.

Personalization is about building a customer persona

In email marketing campaigns, personalization is one of the most important factors. But many people mistakenly believe it means addressing a subscriber by name only. Personalization is about building a customer persona, understanding them, and sending them emails that meet their needs. You should understand your customers enough that you send them relevant and timely emails. You need a plan for collecting relevant data on your customers if you want to be successful in sending personalized campaigns. You can get tons of information on your potential customers on your website and social media analytics. You can also check using your subscribe database to gain more insights.

Unsubscribes can benefit email marketing

You can't please everyone, I've realized. As a result, deleting those interested in hearing from me seems like a beautiful spring cleaning job. Another recommendation is to send when you have something worthwhile to share. When I have something valuable and vital to say, I now send an email. You send away if you're bringing value to your subscriber's life, whether it's with a wonderful new post or a must-have offer. Don't send the email if you're not adding value.

Leverage email marketing in all customer acquisition channels, not just marketing

For example, identify email subscribers who are more likely to convert and create more tailored, sales-focused journeys for them. Another suggestion is to consider your audience and strive to be as relevant as feasible. I wish I'd realized that email marketing isn't about the channel or the technology used to deliver the email; it's about the people who receive it. It's also about taking the initiative with marketing and letting technology do the rest, rather than the other way around.

Just A/B test one element at a time

The best tip I have found for email marketing is to leverage A/B testing as much as possible. A/B testing enables you to test single email elements almost immediately to see results and improve upcoming emails. You can test subject line, content, call-to-action, imagery, reply name, and more in any given email. Remember when you do this to just A/B test one element at a time so you know what change contributed to the results. From there, you can make improvements to your next email campaigns to see what resonates the most with your target audience.

You need to ‘warm up’ the email account

This doesn’t usually apply if you are using an established email address. But a lot of people start email marketing early in their business development as it is one of the most cost-effective ways to generate leads when you have a limited budget (as most new businesses do).

“Email warmup” is the best way to establish credibility for a new email account and increase your overall sending limit. The process includes sending emails from the new account and starting with a smaller number then gradually increasing the number of sends over time.

Create exciting email content

Apart from being informative and concise, your email text should be amusing and exciting. Therefore, depending on your target, you should integrate your brand tone and provide a different experience for your recipients. Keep in mind that the ultimate purpose of efficient email marketing is not to close a sale but to catch the reader and entice them to connect with your content and brand in the long run.

Everything from the from name to the subject line is critical to your success

So, for example, when I first started email marketing, I entirely ignored the subject line and the sender's name, which are possibly the two most critical components of a good email. So for optimum engagement, readers must realize that the email is from your company and has a captivating subject line. You may also optimize your email marketing efforts by focusing on subscriber lifetime value rather than campaign activity. For example, each email sent to a person impacts the success of the next one sent to that individual. Therefore, if we want to improve our subscription results, we should focus on subscriber lifetime value rather than marketing.

Compensate customers for their loyalty

Before we go into this email marketing advice, it's essential to understand that retaining existing clients is significantly less expensive than recruiting new ones.

Therefore, if you wish to employ this strategy, you should begin by focusing on your existing consumers before acquiring new ones. This is achievable for eCommerce businesses through customer loyalty emails or buyer appreciation initiatives. Your regular customers will appreciate a special offer or promotional code that will entice them to return to your store.

Automation is critical

When you automate your email marketing, you’re able to improve efficiency, increase your conversion rates, and easily scale your business. You have more time to grow your business in other ways because this component is automated. Don’t miss out on potential revenue because you’re manually sending out emails.

Define your audience

I wish I knew how to precisely define my target audience before starting with my email marketing campaign. Several months went by until I noticed my emails weren't being effective at all, and after some changes to the email list, I realized I was seeing no results due to one main reason, I was basically targeting the wrong people. It doesn't matter how great your emails are or how amazing the product or service you're trying to sell it, you won't see any results if you're not aiming your efforts at the right people, and unfortunately, that's something I learned the hard way.

I failed at defining my buyer persona and at tailoring my email campaign to my audience’s needs, which is something that if I had known in the first place, it would have saved me so much wasted time and money, and I would have reached so many more people that were interested in my brand, leading to faster growth.

Preheader deserves the same attention as your subject line

The preheader text is extremely important. You will get a higher open rate if your preheader text is enticing.

Engaging readers is one of the easiest ways to increase engagement by utilizing the preheader space effectively. But one of the most common mistakes marketers make is to ignore this space.

Not that they don't craft a preview text, but they rarely use it to supplement or complement the subject lines. In addition, they don't pay it the same attention they do to their subject lines.

Make sure that both your subject lines and preheader texts are optimized.

Make your subject lines as engaging as possible

It’s crucial because the first step is getting subscribers to open your emails! Make sure to leverage your brand’s unique voice to connect quickly with customers and get them curious to read more. You should tailor your emails to feel as personal as possible – that starts with a savvy subject line.

The value of testing emails early and often

Focusing on volume gives you lots of data to work with. You can look at what types of emails generate the highest engagement, what time of day is most effective, and which designs resonate with your audience. All of this data helps you determine how to develop your marketing strategy.

Focusing on volume would have helped with growth because it would have given me more information on what works and what doesn’t. You can spend all day creating beautiful emails, but if you don’t send them, you won’t see any results. Create a polished email and then get it out there.

How important the subject line is

Getting creative with subject lines and trying to make people wonder what they are going to find in your email is very important in getting more responses. When starting out in my career I found myself sending a ton of emails. After sending thousands of them you begin to realize what kinds of emails get attention and ones that do not. I remember one time making the subject line simply “HELP” and I ended up getting a lot of people to respond to me. Not sure if this would work nowadays because it will probably end up in people’s spam folders. You should never be afraid to experiment with different subject lines.

Customers are overwhelmed and honestly tired

How many of us have our inbox full of emails when people just want us to click on and then get their offering? And honestly, how many of us actually click on them? The thing is that email is no more an innovation where only a few businesses use it to reach their customers. Customers are overwhelmed and honestly tired of whatever a business is trying to sell them at 6 am in the morning. But then is email marketing dead? NO WAY! The innovation is now about how can you write something compelling that catches the eye of your audience in less than 10 seconds, thank you social media!

*So what is that 1 trick that you can take to start working on innovative emails that convert? Focus less on your product, offering or deadline! AND more on how would your audience be looking for this solution online. REALLY! Just go and use their words to reframe your subject lines. The audience would feel how much you understand them and you are not just in their inbox for a sale. This one thing will make all the difference.

A/B testing will always be a must

In email marketing, testing will always be the name of the game. There’s no other way of constantly improving your email campaigns other than frequent A/B testing of all the important elements involved. To fully ensure that your emails are performing at their best, test your subject lines, word order, call to action texts, email design, content and a lot more. Testing these elements will let you improve your open and click rates. Thus, your sales and conversion rates will increase too. Every time you’re doing an A/B test, you’ll gain some valuable insights on what works and what’s not after clicking that send button.

Have your database list ready before you need it

As the marketing pros like to say, you're only as good as your list. Trying to scratch a list together in a short time is hard to do. Most companies know who their prospects and clients are, but their contacts are literally all over the place - from business cards that are sitting in mile-high stacks on the desks of business development reps, to waiting for the IT dept to export them from the accounting software, or tucked away in estimate spreadsheets - converting these contacts into an electronic database list doesn't happen overnight.

The solution? Get your list together now, before you need it. Add a 'sign up for our newsletter' form to your website. Ask prospects if you can add their name to your database list to get your company e-newsletter (most will say 'sure'). At the end of each month, add all new clients and contacts to 'the list.' It's much easier to add a few names at a time vs. a few hundred or a few thousand.

Your emails must be personalized

In addition to using the customer’s name, you should also include content that is relevant and timely. Ideally, you want to anticipate your customer’s needs before they do. You can do this by collecting data from your subscribers ahead of time. The more information you have about your customers, the easier it will be to send personalized emails that will catch their attention.

Sending more emails at the very beginning of the email relationship

When someone first opts-in I recommend sending out daily valuable emails that contain great content that helps your ideal client. Then stay consistent and send weekly emails. This is something that will drastically improve your open and click-through rates.

Don’t be afraid to get personal

People love a customized approach, seeing their name in the header, receiving content based on their previous purchase behaviour and more. In order to be able to create these types of emails, you need to work with reliable CRM and email software.

Use Targeted List

Always send out emails to a very targeted list of people who have opted in to receive your content. If this is not done, it will increase your unsubscribe rate and your spam rate.

Use Email Automation:

Plan your email drip campaigns, who are you going to send your campaigns to, what will be the content in your emails, and what templates are you going to use. Answer all these questions in advance. I use Marketo to plan my email marketing campaigns.


Personalize your emails to your audience. Use email software to dynamically insert names and other personal information in your email body. This will add personalization to your messages, and you will see high conversions.

Send Test Emails for Every Campaign

I often see a lot of promotions and emails simply being ignored because they were never tested by marketers themselves. I used to make the same mistake thinking how my copy was flawless, my graphics and visual designs look amazing, only for it to be ignored with a low click and open rate. Based on my investigation, one of the problems was that it doesn't work for a specific email client/provider and I had to revise the email several times before making it work. There are also some instances, despite days of editing and vetting, that the email sent faltered because the design did not contain any clickable CTA and also there was an instance when the design of the promotional newsletter was not mobile-friendly which resulted in a low click through rate and eventually lower conversions. My best advice would be, if you want to see your followers, customers, and subscribers read on and click on links in your emails on a regular basis, you must ensure that every message delivered is functional. Test emails by sending your campaign messages to your personal or fellow employee's email to double-check that they appear the way you want them to. Always check if you are able to read them in a range of email providers like Gmail, Yahoo, Outlook and always check if they can be viewed well on mobile devices. Always remember that 81% of readers now are checking their emails on mobile devices like mobile phones and tablets and only less than 20% check their emails on a desktop or laptop.

E-mail is still very effective but timing matters a lot

I started a global branding and digital marketing firm 20 years ago and e-mail is a big part of my communications strategy. In my experience e-mail is still very effective but timing matters a lot, the worst time to call a prospect is 8-10am in every time zone when everyone is rushing/preparing for the day but the first hour at work is best spent checking e-mails/organizing the day. During this time, your e-mail has a higher chance of visibility placing it on top/the first they see as they open their inbox. If you have a contact in common start the e-mail with “XYZ suggested we connect/we have # mutual connections” if you saw them speak/read an article they wrote you can tailor the subject line to “Loved your piece in HuffPo!” or “Great talk at the conference this week!

Simplicity is the ultimate sophistication since mobile phones have remained the most common devices to access e-mails. With less space and shorter attention spans on this platform versus desktop, e-mail design trends in 2022 cater specifically to mobile. Try simpler e-mail content that’s easier to consume on the go with clear and easy to follow calls to action.

Use free lead magnets - guides, charts, templates, or other downloadables - to get people on to your email list

Providing free content in exchange for an email address helps businesses to more easily connect with potential customers. Many people can visit your business's website and leave without getting in contact with you. But, if they are not ready to inquire about your services, they still might be interested in some of your content.

That being said, just having a box on your website that says, Subscribe to our newsletter, I think, is not very effective. There's no demonstrated value to your visitor with a call-to-action to get your newsletter. But, if they are reading an article of yours about, let's say, email marketing, and you have a call-to-action to download your guide about email marketing, you have something to offer that's valuable to them. And then you can get them on your email list, and nurture them over time with a mix of educational and promotional content. Then, one day when the time is right, they will click one of your email calls-to-action and become a customer.

Plan out an email strategy

Do plan out an email strategy if time constraints allow, you'll find it much easier to keep track and evaluate your email marketing if you come up with a schedule in advance. You can tie your emails in with your marketing strategy as a whole. That way these communications stay relevant and topical (think national holidays and seasonal activities).

Don't send out emails for the sake of it, a lot of people's inboxes are saturated with emails as it is, don't end up in their trash can. Make sure what you're sending is relevant and worth reading. You can spend all the time and money you've got on setting up an email campaign, but if the content isn't any good, it's probably not going to generate the response you're looking for.

One of the things that is essential in email marketing is personalization

However, this can’t be achieved if your goal is to send as many emails as possible. Therefore, one thing I wish I knew before we started our campaigns was the quality over quantity principle. You keep hearing about email marketing efforts that should help you reach hundreds or even thousands of people. However, nobody mentions that this reach won’t bring you anything unless you customize your emails. To do so, you either need insane resources or you need to reduce the amount of emails that you send.

However, if you do things properly, you will get many more leads which is what counts. Once we realized this, we managed to research our contacts better and craft messages that truly captured people’s attention. As a result, we formed many valuable partnerships which helped us grow our business in a very short period of time.

Scrub your email list regularly

Email marketing is a quality vs. quantity game these days. Also, using a tool like ZeroBounce to check your email deliverability before you send out marketing emails will save you a ton of time and effort. Why send an email if it’s not going to get in front of your customers?

Avoid THESE words

The whole point of sending my customers an email is for them to open, read it, and hopefully take actions to whatever it is that needs to be accomplished via email. With that said, a subject would be your only chance to make a first impression, and needs to be enticing, catchy and intriguing. Of all the hacks on email marketing people talk about online, the subject line one would be the most crucial in my opinion. Things like free or gift is a sure way to send your email straight to people's spam folder which would hurt your number massively. So the solution: I make it short, sweet, but also relatable so they feel inclined to click on it to read more, while also making sure the subject line has to do with what I'm talking about in the body of the email.

Use an Eye-Catching Subject Line

Arguaby the most important part of emailing is choosing the best subject line. People judge emails on their subjectl ine and this can be the deciding factor on whether or not your email will be opened and read. Thus to make the best first impression you can, you should understand the fundamentals of writing subject lines. Personalzing the subject line by catering it to the receiver or even including their name is a surefire way to stick out to them. Making it clear in the subject line that what you’re emailing them about is relevant is another way to pique the receiver’s interest. There are even tools online that you can use to test out subject lines, so play around with different ones and compare how open rates vary between them all!

List cleaning and maintenance

It's nice to have a large email list but if 50% of your email bounce and or report your email spam then your emails will end up in very few inboxes. The solution- Set up an automated rule/job (depending on you ESP) that will regularly clean your email list. For example, a contact that didn't open your email after 3 emails sent will be removed from your database. While it might hurt to delete email contacts you worked so hard to get in the long run this practice will increase your deliverability rates and your campaign performance.

New Data

The best tip we wished we had known for effective Email Marketing is Personalization. When we started, we did send out blast emails (The common Hi There), unfortunately, it does not work that way. You don't expect to come into someone's inbox and not take the effort to approach them by their name. With that, there will likely not be a connection and you are seen as spamming.We just compiled some email marketing tips which can be useful for anyone who is into email marketing.It is a detailed guide. If you do not mind, you can take some minutes to read it.

Diversify skills to attract more customers earlier and incorporated softwares.

This would have worked because subscribers don’t want to be spammed with unnecessary emails. So, we recently started using different tools from the CRM system to analyze the data gathered from users to improve email marketing. It has enabled me to track the email open rate, reply and link tracking that increase engagement and sales.

A/B Testing

Open rate, click-through rate, or bounce rate are some of the KPIs I tracked for email marketing campaigns. These metrics are fundamental for monitoring your performance; however, I found challenging to interpret that data, make data-driven decisions and learn how to improve.

Going by trial and error can be time wasted, as it doesn't lead to high performance. Therefore, my advice is to implement an A/B testing strategy.

Testing the subject line, content, images, CTA, and whatever is relevant for your email, will undoubtedly help you with time-saving and growing. A/B testing tool delivers significant data useful for learning what works well for your audience and what doesn't, what are your weak spots, and how to design your emails for a successful campaign.

Segment your subscribers. That’s it.

With that single piece of advice,we’ve been able to take our email-generated revenue from meh to whoa! We havedifferent types of customers and each one is trying to accomplish something slightly different.

On the surface, they all want the same thing but if you dig a little deeper, you’llrealize this person wants to make their team more efficient while this personis bored by the monotony of their work and wants to streamline and automate it.When we’re able to segment each group out and send messaging that’s morerelevant to them, we get more free trials and more people that successfullyonboard.

If you want to start with segmentation, it’s important not to have too manysegments in the beginning because it can get overwhelming. Try about 3 – 4 andonly use one or two major criteria for segmentation. That alone should give you a huge increase in your results.

Testing an Email Campaign Before Launching It

One of the most significant email marketing tips is to test your campaign before pitching it. Testing your email is fully necessary for compelling overall, various digital marketing processes. However, while testing your email, don’t be shocked if you find typos or display issues sneak their way into your emails.

When you finish developing your email marketing content, practice previewing it in your email marketing tool. Then make sure to send test emails to yourself (your another email) or your few fellows to open them on desktop, mobile, and tablet.

A/B testing would be the most pleasing option to test your subject line, email content, and CTA buttons with a section of your email list to see what works best for your email marketing campaign.

Make sure your email content is relevant and interesting to your subscribers

This means providing them with valuable content that's worth reading, and not just spammy sales pitches.

Another key is to personalize your messages as much as possible. Use the subscriber's name, and make it clear that you're writing specifically to them. This will help increase the likelihood that they'll open and read your emails.

Finally, always test different subject lines and email formats to see what works best for your audience. Sometimes a simple change can make a big difference in terms of open rates and click-throughs.

Email writing - and web-writing in general - is totally different than creating book-style texts.

Honestly, my first attempts at email marketing were terrible. Instead of writing catchy, short, precise, and informative messages, I tried to be too wise and descriptive.

Right now, I know it was a typical rookie's mistake. Emails should be short, very informative, target-oriented, good-looking, and easy to read. Each paragraph should consist of a maximum of 5 lines. Don’t be afraid of using bolds, emojis, or gifs (in a reasonable amount). People don’t have time to read your essays. Email is not another ancient Greek drama. Email purpose is different, so answer those needs.

Defining the theme of email newsletters

Sending newsletters without a proper theme ruins the brand image. It does not clarify the brand goals or the catalog. A definite theme is really important in evaluating the progress of a marketing campaign. If a theme is set, it can be modified, but if you have no specific theme, then modification becomes impossible.

Frequent A/B testing of email copies. Practice makes perfect

The same is true in email marketing - frequent testing of email copy makes perfect too. The more you run and test them, the better your chances of spotting inconsistencies and lapses. Therefore the better you can adjust and fine-tune your email strategy. When revamping your email copies, make sure to base it all on the data you’ve collected and not on what your intuition is telling you. The key here is to just do one thing at a time. Don’t mix lots of changes altogether as it will only confuse and prevent you from fine-tuning your email campaigns.

The bottom line, no matter how you’ve fine-tuned your copy, there will always be something new to learn when it comes to email marketing. With regular A/B testing of your email copies, you’ll definitely have a better chance of improving your email marketing tactics.

Double opens strategy

As its name suggests, this strategy will double the open rate of your emails. Thus, driving more revenue from your email campaigns. This strategy is done by resending the same email to your non-openers, but with a twist - a revised subject line. All you need is to craft a more captivating and intriguing subject line that persuades them to open it the second time it reaches their inboxes. For example, if the subject line on your first email is “You're missing a free upgrade”, you can change it to “Last chance to get your hands into a free upgrade”. With it, you’ll surely catch their attention and will finally open your email. But don’t send it right away. Wait at least 3 days before resending the same email. And I’m certain you’ll be amazed at the results.

Personalizing your messages

When it comes to email marketing, the last thing you want is to send non-targeted information or promotions. At all costs, never let your customers know that you don’t know them. One crucial thing to keep in mind is your customers' basic information. You don’t want to send an email to George and call him Jay in your greetings right? Or sending them a birthday message when they have already celebrated the occasion a week before. When you send mistargeted information, you’re letting the customers perceive that you don't know anything about them yet. As a result, they’ll never buy from you. With a personalized message, you can get as much as 50% open rate or over 100% return of investment.

Hope my insight helps. It is a very interesting topic and one of the things that I think about a lot. I would really love to read what other people have to say about it, so if possible please send me a copy of your article, as I would like to read it!

Obsessively tinker with your campaigns

Email marketing is deeply complex, and you have to have the mindset of an optimizer going into your campaigns. Thinking outside the box, being creative, and keeping up to date on trends will drastically improve your ability to grow. Email marketers who approach the business in this way are the ones who stay around in the long run.

Just as important as tinkering with your campaigns is to find a system that works for you to compile that data. Approach it like a scientist. Be extremely creative in the beginning, then begin to make more finely tuned adjustments once you have a system that is working. You can then make small adjustments to specific variables and continue to take data on what was most successful.

Start building a list as soon as possible, usually through the use of opt-in pop-ups

Email marketing can be one of the biggest revenue drivers for e-commerce brands so it’s important to collect email addresses, stay in touch with subscribers over time, and make appropriate offers to give your audience an opportunity to purchase.

Increase response rate

When I was first doing cold emails to get more clients there were more responses coming in than I could handle. Because of that it was hard for me to answer everyone at once. So when I finally was able to get back to people they didn't answer as they were no longer interested in my services. As a result I lost a lot of clients.

This was causing my business to not do well. I knew if I wanted to keep my clients on I needed to change how quickly I responded. But I knew I couldn't respond to everyone at once. Therefore I started hiring employees who could respond to potential clients I didn't have the time to respond to. Once I started doing this I was able to find we were able to bring on more clients than ever before. I learned from this that, even when marketing your company, hire other people to help you market your services so you can respond to as many clients as possible. Then you'll get more clients than ever before.

Personalize, personalize, and then, personalize some more

An email is the most effective and impactful when it treats the one receiving the email as an individual and genuine person. So personalizationis what the game is all about. Every component of the email, from a subject line that’s cut out for the receiver to the various elements in it that take into account the individual likes and dislikes of the person, should be tailored to create a connection. Let people know that they’re more than just another email ID on the list. The success ratio of the marketing campaign is sure to be more favorable.

Test runs prove to be eye-openers

You have invested considerable time and resources in preparing your email marketing campaign. It pays to spend a little more in making sure everything is working right. Test runs allow you to uncover any glitches, from the structure and formatting of the email to the seamless automation of the campaign. You can even run a test batch if you have time on your hands. This enables you to analyze results, make necessary tweaks, and then put the final campaign into motion.

Automation would help improve the bottom line

If you think automated means impersonal, it’s time to think again. Automated messages can be tailored to the customer. For example, you can have an email set up for first-time visitors, first-time purchasers, repeat customers, and customers on the verge of making a purchase. With automation taking over the busy work, our team was able to focus on new campaigns and customer service tasks. If you have to send all your emails manually, it can take up a whole team’s time all day, every day. Automated emails made contacting the customer much more efficient. We also don’t have to worry about forgetting to send an email and missing out on a sale with automation. Automation improved our sales because it doesn’t mess up and forget. We even have it set to send informational emails about new products so that our business stays in our customers' minds. Automation has revolutionized our email marketing.

AB test the emails

An important aspect of email marketing that we had overlooked was A/B testing. In our case, the subject line and content for all emails remained the same and there was no variation. As a result, our key performance indicators were not improving, on the contrary they were declining. It was only after several months that we realized that we could AB test the emails.

By testing different subject lines, content, and sending times, we were able to determine what works best for our customers and improved the effectiveness of our email marketing. This forever changed our email marketing. Within a few months, both open rates and conversion rates doubled, which also enabled us to reach our email marketing goals.

Different marketing firms do SMS and email marketing from time to time for various brands and services

When it comes to marketing emails and SMS messages, people intend to ignore them until they are fully free and not doing anything. Most of the people are busy in the morning and daytime doing different chores. The best time to send the marketing and SMS emails is 4:00 P.M. to 5:00 P.M. This is the time when everyone is almost free after their work is done and they are mostly scrolling through the social media or newsletters. A survey has told that people are most likely to buy stuff in the evening time when they are mentally relaxed and free from work.

Start your campaigns and strategies with engagement in mind

I came from a background where all the marketing, not just email, focused on capturing basic sales and nothing else.

There wasn't any priority to creating engagement or any community in any sense of the word. But that wasn't the best approach, as I learned. The problem was I didn't start off that way out of school, so I essentially had to retrain myself to get to the point where I started all my projects with engagement top of mind, especially as I moved to different workplaces.

Had I known about that in the early days of my career, it would have activated my creativity much faster and absolutely would have helped with a number of my email campaigns early on. I also would have known how to create repeat customers much faster. As the saying goes people join your email list because they want to know more about your business, not because they want to buy products from you!

Check your spelling and grammar!

The last thing you want is an accidental typo or grammar issue impeding on your message’s overall effectiveness. Whether it’s a weekly email blast to your subscriber list or quick follow-up emails you are sending out to select clients, make sure to do at least one read-through to keep spelling and grammar errors at bay.

Divide your email into sections

The use of sub-headers in your marketing emails can really help viewers sift through them and pick out the points they are interested in. Marketers always emphasize the attention span of our society right now and we need to make it as easy as possible for them to see what they want.

Divide your email into sections and have a clear, concise sub-header that recipients can pull from. If they are specifically interested in one thing or service, then a sub-header will help them get to it quickly.

A solid block of text or an email without clear division between items won’t stand out. The recipient may browse quickly before moving on from the contents of the email. Chances are it won’t make an impact on them.

Use sub-headers to make a bigger impression and keep their attention for longer.

The best marketing tip is also the cheapest

Any realtor has a list of potential or past clients, and a lot of them forget to check in with them every once in a while because they're just so focused on new leads. Your email list is a virtual pot of gold and you should absolutely tap into it. With that said, my best marketing tip would be to nurture your email list and engage with your subscribers. Many of them will probably go with another agent, buy out of state or even change their minds about buying, which means you need to remove those names from your list in order to keep it healthy. A smaller list is more valuable when they are engaged than a gigantic one when most of them are MIA, so it's crucial you do your part and send updates, in addition to following up with each individual lead. It is more expensive to try and acquire new leads than it is to engage existing ones, and it's much easier because you already have their contact info and chances are you have communicated with them in some capacity.

By The Time You Know What’s What, You’re Behind

I wish I’d realized earlier that you don’t have to follow all the “rules”. These things change so quickly in this industry, that the rules don’t apply for very long. You’re always having to change the way you do marketing if you want real results, which is what I learned the hard way. By the time you think you know what’s happening, the game’s already changed. You always have to stay on top of it, get ahead of it.

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