The Confrontation Between AdCash And AdSense

The Confrontation Between AdCash And AdSense

Today there is a serious confrontation between AdCash and Adsense. Let's try to understand the benefits of each of the ad networks.

What are ad networks and what are they for?

If you're working to improve the quality of your own digital marketing campaigns, you've probably already realized the value of strategies like  Search Engine Optimization   (SEO) and web design.

But as valuable as these organic advertising methods are, users who click on pay-per-click (PPC) ads are 50% more likely to make purchases than those who visit your site using organic content. For this reason, you cannot afford to miss out on PPC ads.

PPC: Pay Per Click
What Is PPC? Learn the Basics of Pay-Per-Click Marketing

But which PPC platform will provide the best results for your business? Even if you understand everything about how PPC works, you still may not know where to go to start using it. The good news, however, is that there are many paid ad platforms to choose from.

In order to get started with ad networks, you need to choose the paid ad platforms that will be the most profitable. Depending on your budget and goals, you can use multiple ad platforms to reach the widest possible audience.

Of course, you probably don't want to try to use a lot of them, but it is useful to explore all the options before choosing the most suitable one.

The struggle between two popular ad networks - AdSense versus AdCash - is increasingly common, so let's look at the advantages of each of them.

Adsense Display Ads

AdSense is a contextual advertising service from Google. This ad network is used to place all kinds of ads on websites that are relevant to the context. Site owners, at the same time, receive income for the transition of site visitors to advertising links.

With the help of various tools, it is possible at any time to view the number of requests, clicks, as well as your own income.

Among the main advantages of the Adsense advertising network are the following:

  • a fairly large number of tools that allow you to customize advertising;
  • constant access to the support service for individual advice;
  • access to the Google advertising network;
  • availability of tools to increase activity on the site;
  • a large number of additional functions.

Display advertising Adcash

First founded in 2007, Adcash has 14 years of experience finding and serving high quality ads to monetize websites around the world. The web has advanced placement algorithms to ensure that the best ads land on the right sites.

Adcash is headquartered in Tallinn, Estonia with a branch in Sofia, Bulgaria. The network advertises in a number of different directions, including gaming, sports betting, gambling, finance / crypto, VPN / app installs, Healthcare / Nutra, online dating, e-commerce, and more.

Leading predictive technology allows you to optimize a wide range of advertisements according to your publisher's individual traffic needs. Publishers can control the placement of their ads with a manually tracked account, or they can completely automate the process. This choice gives publishers a personalized ad placement solution and complete control over what gets to their site.

Adsense vs AdCash

In order to know the advantages and disadvantages of using ad networks like AdSense vs AdCash, there are several criteria to consider.

Let's consider the advantages and disadvantages of working with Adcash. Among the advantages of this advertising network are the following:

  • Ability to manually select the displayed ad formats or use the auto-tagging feature.
  • A wide range of ad types and niches in which the company operates.
  • The customer support team is powerful, with dedicated account managers available to answer questions in multiple languages.

Among the disadvantages of working in Adcash are the following:

  • There is a minimum payment threshold of 25 USD / EUR.
  • It is quite difficult to keep track of information about different payment rates on a website.

A positive feature of Adcash is also an excellent support and account management service. While an issue such as account blocking can often occur in AdSense, this is not the case here.

For those with a large budget, the platform provides models such as CPA, and even allows you to create landing pages and banners for free.

However, the following disadvantage of AdCash should be noted: traffic here is mainly designed for promoting games, sweepstakes, goods, mobile content, etc., but not for promoting goods and offers for adults.

It should be noted that it is quite easy to work with Adcash. Advertisers only need to register in order to use the services offered by Adcash. Advertiser ads are displayed based on CPA, CPM, CPC, CPL, and CPV. In order to advertise using Adcash, you need to go through the registration procedure.

Once the advertiser's account is fully approved, you can start the advertising campaign, but you need to fund your account before starting the campaign.

It only takes a few minutes to create your first ad campaign with Adcash and launch it in seconds. Its interface is designed to give you complete control over your campaigns. As an advertiser, you also get a dedicated account manager to help you choose ad formats and other important things while working with your campaigns.

Let's move on to the most detailed review of the Adsense ad network. AdSense is considered by many users to be one of the most user-friendly and profitable ad networks for making money.

Adsense has no minimum traffic standards. However, publishers who want to run Adsense ads on their sites must have a certain amount of organic traffic and the site must be at least a few months old to be approved by Adsense. If you already have an Adsense account, you can advertise on any website and you don't have to worry about the approval part.

Adsense holds 32% for display ads and 50% for search ads. This gives publishers 68% of Adsense for content and 50% of AdSense for search. Adsense for search is applicable, and if you have a website that can attract a large number of visitors, then use your site's search function enough and therefore enabling Adsense for search increases your overall income. AdSense for search CPC is typically 1.5 times higher than AdSense for content.

Surely both ad networks in question are a source of income for sites after they serve the ads they provide, but the main difference is that Adcash allows you to make money even from in-app ads, however Google Adsense cannot. For this purpose, AdSense has another service known as Admob.

So, let's highlight the main differences between AdCash and AdSense.

  1. Adcash is an enterprise that was created back in 2007 by the co-founder and owner of the Webinfluence group, while AdSense was created in 2003 by Google.
  2. Adcash is a portal used by publishers and advertisers, although Adsense is the only one suitable for publishers as Google is launching other publisher programs as Adsense is especially attractive for publishers on the internet.
  3. If you look at the statistics, you can get about 30 sites using the brainchild of Google Adsense, and none of the Top 100 sites used Adcash for themselves.
  4. Payment methods with Google Adsense: Checks, Electronic Funds Transfer (EFT), EFT through the Single Euro Payments Area (SEPA), Bank Transfer and Western Union Quick Cash, on the other hand, Adcash has established the following payment methods: Paypal, Skrill, Bank transfer, Payoneer, R and WebMoney.
  5. Adcash minimum payment threshold: € 100. Adsense minimum payment threshold: $ 100, and in Euros - € 70.
  6. Google Adcash is sometimes said to be profitable for the entertainment and gaming niche as it generates the most of its advertisers, but Adsense, which is more versatile and experienced in the field, leads with a colossal lead across all niches or sections.

Ad networks collect and aggregate information from potential advertisers and then host it for potential publishers who provide ad space. When all the details of the transaction are agreed, the advertisement is broadcast from the network server to the site.

After the review, we can see many benefits and features from Ad network AdSense. Each publisher will be able to find something that will interest him and give the necessary results.

Thus, we can say that in the fight against AdSense against AdCash, by most criteria, AdSense wins.

Frequently Asked Questions

What distinguishes AdCash from AdSense, especially in terms of monetization options, ease of use, and suitability for different types of websites?
AdCash offers a variety of ad formats with a focus on performance-based advertising, suitable for diverse websites. AdSense is known for its ease of use and integration with Google's ecosystem, making it a popular choice for content-focused websites. The suitability depends on the website's content and traffic characteristics.

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