Review of the AdTargeting service point by point



The ease of working with AdTargeting is a definite plus for the service. The disadvantages are the actual lack of free options, poor interface.

Overview of the AdTargeting service

AdTargeting is a free tool for the world's largest social networking site Facebook for interest analysis and audience targeting. The correct use of the tool helps you find better Google keywords, increase your ROI.

Interface

If you make a review on the AdTargeting.io service, you must definitely say about the minimalism of the interface. The user will see a simple and concise form with one field in the center, two tabs above it and a menu instead of the site header. By switching through the tabs, you can choose to search for a lead by FB or a key in Google.

This approach does not affect performance, but it is strange to see such a thing in 2021 as a service of the largest social network.

Interests and keywords can be searched in major world languages, including Russian.

Registration does not take much time. The user is only required to provide an email address, come up with a password, and confirm the registered account.

Targeting

If you go to the targeting tab in the top menu, you can conduct the appropriate analysis. Unfortunately, users with AdBlock or another ad blocker enabled must temporarily disable the plugin on the site. But that's only half of the problem. Worse, the service often does not work, pleasing the user with a message that there is no response from the server.

If the answer is received, you can select a specific user interest, find out related desires, receive offers from the service. Here you can also select a viewer audience, find out interest on a social network or the main search engine of the Internet.

A free account gives you the opportunity to try three interests, but if you upgrade to PRO, the restrictions will be lifted.

By choosing an interest, you can get information about:

  • Age and gender structure of the audience;
  • The marital status of the audience;
  • Achieved level of education;
  • Audience work;
  • The device from which the user connects to the network;
  • The geographic location of the audience.

Unfortunately, many of the data are inaccurate and incomplete, others are erroneous. The problem is compounded by the fact that the service does not have a powerful tool for bypassing ad blockers. If we take the audience of desktops, then many users first of all put ad blockers in one form or another.

Pros / Cons of Targeting Tab:

  • The ability to select related interests of users;
  • Detailed user analysis;
  • Only three free interests;
  • High percentage of false user analysis;
  • Lack of sophisticated tools to bypass AdBlock and other ad blockers.

Advertisers

The Advertiser tab contains information about advertisers, everything is done much better here. As in the previous case, you can select advertisers for specific keywords, then view the information in more detail.

Users will especially like the opportunity to see the advertising trend in each specific case. This will help you find a collaborative partner that has an upward trend. This is how the greatest return on investment is achieved.

Additionally, you can find out the georeference of the audience, the type of users' devices and the type of advertisements.

Pros / Cons of Advertisers Tab:

  • Complete and detailed information about advertisers;
  • The ability to observe an advertising trend;
  • Detailed analysis of the audience.
  • A small number of search queries on a free plan;
  • The page does not always work correctly.

Hit parade

Leaders of interests for the reporting period, but access is prohibited on the free plan. Can be accessed at a basic plan for $ 9 per month. For this money, the user receives detailed information about interests.

You can find out information for a month or a year, but you will have to pay in any case. You can choose any popular transfer system for payment.

Among the pluses is the abundance of information, but there is also a minus - the paid nature of the provision of information.

Technical support

In general, the service could be called acceptable if it worked flawlessly, did not require disabling ad blockers, and had a bypass tool to analyze such users. Unfortunately this is not implemented.

An attempt to contact the technical support service most often ends with the fact that you have to wait a very long time for an answer, which, moreover, does not lead to a solution to the problem. In general, technical support works poorly and does not lead to problem solving.

Conclusion

A bad interface, poor-quality operation of the system is supplemented here by the fact that the user still receives some information. Moreover, the analysis can be carried out both for Facebook and Google. The low price of a paid account is more of a plus. The entry price is symbolic for a business, but eliminates the problems associated with a small amount of search.

The combination of all the above factors requires a score of 3 points out of 5. The service works, the user receives information, but too many negative points do not allow a higher score to be given.

★★★☆☆ Review of the AdTargeting service point by point A bad interface, poor-quality operation of the system is supplemented here by the fact that the user still receives some information. Moreover, the analysis can be carried out both for Facebook and Google. The low price of a paid account is more of a plus. The entry price is symbolic for a business, but eliminates the problems associated with a small amount of search.





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