Review on Taboola



Review on Taboola

Taboola is one of the largest private advertising companies in existence for over ten years. It is headquartered in New York City, and the Taboola native teaser network is the top in the market. The main coverage of the company falls on the audience of South and North America, Europe and some countries of Southeast Asia. Taboola products, like any products released from under the wing of a large company, have their pros and cons. Taboola's services, which we will review today, are very controversial and we will analyze in detail what risks you may face if you decide to turn to the help of this company.

Let's start our review by taking a closer look at what exactly Taboola does and in what situation you may need its services. To put it very simply, Taboola is engaged in native advertising, and native advertising, in turn, is an important component of Internet marketing, since this type of advertising is the most understandable and useful for buyers and can attract the greatest amount of attention to the product. That is, if you are faced with the need to promote a product or service on the global Internet, you will have to resort to native advertising anyway.

Should I Choose Taboola Or Is It Better To Turn To Another Company?

I think, speaking of such a successful company as Taboola, the review would be fair to start by listing its main advantages.

  1. Often Taboola is compared to another giant of the advertising market - But its main advantage over a competitive organization is the feedback from Internet users, which has been successfully implemented on the basis of the Taboola platform. Each Taboola user has the ability to hide recommendations he did not like, which is undoubtedly a plus.
  2. The presence of in-app traffic on the platform gives you the opportunity to successfully launch an advertising campaign aimed at downloading applications to mobile devices
  3. Integration with the largest leaders in mobile analytics makes it possible to track the download statistics of your application.
  4. The possibility of premium placement will be especially relevant if it is important for you that your ad is placed exclusively on popular and reliable publishers.
  5. Even if the user uses Adblock to avoid advertising, he will still see your banner, due to the fact that Taboola is a partner
  6. Taboola, as befits any large and successful company, carefully monitors its reputation and tries to avoid any misinformation that gets to the Internet through low-quality advertising. Therefore, in the advertisements presented by this platform, you will never see outright lies or fictional stories whose purpose is to increase traffic.
  7. Auto-Creative, which, however, only works on certain sites that support OpenGraph, will help you spend less time creating ad units, since the advertiser only needs to upload links to articles into the system, and teasers will be created automatically.
  8. Competent approach to content marketing. Taboola is a proponent of so-called white advertising. The company does not pour traffic directly to advertisers' sites, but offers to buy custom articles on large sites and redirect the user to them. Articles like this will help you show your brand from the right side, but at the same time the narrative will come from an uninterested person, as it were. This method usually increases user confidence in your product and has an indirect effect on the conversion rate.
  9. The company offers targeting taking into account a deep analysis of the client's interests, which is carried out taking into account his personal preferences, geolocation and the device used.
Taboola Reviews 2021: Details, Pricing, & Features | G2

As we could understand, Taboola has a number of undeniable advantages, but is the company really so ideal? Of course not, Taboola, like any large company, has a number of disadvantages that can make you, as a Russian-speaking user, doubt whether it is worth resorting to the services of this organization. For maximum objectivity of the review, we will also list the main disadvantages of Taboola.

  1. Insufficient development of the Russian-speaking segment of the company. It should be said that at the moment the company is actively working to eliminate this drawback. Having gained influence on the market of most of the countries with actively developing post-industrial society, Taboola decided to conquer Russia as well. At the moment, in one of the company's offices, which is located in London, they began to actively recruit Russian-speaking employees, since, in the opinion of Taboola's management, this will help the company to integrate most successfully in the Russian market. But since the company is just beginning its development in Russia, it can be difficult for users from the Russian Federation to figure out how to use this service correctly.
  2. The price of the issue. You should keep in mind that connecting native advertising through this service is likely to cost you a pretty penny. One of the main conditions for an advertiser is a minimum starting budget of $ 2,000, and this does not include the commission for replenishment! Such a budget will not be a problem for a large company or a successful private advertiser, but if you are just starting your way in trading Taboola, of course, it is a good solution for connecting native advertising, but still, if you are not confident in your abilities, to start promoting your product in on the Internet it is worth choosing a more budgetary option.
  3. Complicated moderation process. As mentioned earlier, the company actively monitors its image and not all content is able to pass its moderation. The Taboola service is definitely not suitable for you, if you are going to advertise various means for weight loss, drugs to remove parasites from the body or wonderful pills that will help you quickly enlarge your bust, then you may not even count on passing moderation. The same can be said for content related to online casinos, binary options and suspicious software.
  4. Taboola also refuses to cooperate with resources that are dedicated to any religious denominations, resources on which content is presented to users over eighteen years old, or resources whose content violates copyright, criminal and terrorist laws. Summarizing, we can say that if you understand that you are going to advertise dubious or semi-legal content, then the Taboola service is definitely not for you.
  5. Lack of cloaking capability. Often, hoping to bypass moderation, users decide to resort to cloaking. Well, you can of course try, but keep in mind that if the system detects cloaking, your account will be blocked and with it you will lose all the funds that you invested in your account, since all payments associated with your account will also be blocked. Of course, it also happened that affiliates were able to successfully bypass the system using cloaking and derive quite a lot of benefit from this, but in my opinion you shouldn't even try, because the stakes are too high.

But In The Case Of Such A Complex Moderation Process, What Content Is Suitable For Taboola?

As we understood, far from any information can be advertised through Taboola, but if we told you about who should definitely not meddle with this service, you also need to tell about what content you can count on for a long and successful cooperation with this service. In fact, everything is not as complicated as it might seem at the beginning, your content just has to be completely legal and meet all the specific requirements of the company, but still we will consider in detail what exactly can be advertised on this service.

  1. Dating websites. Sites of this kind are very popular on Taboola, but it is worth remembering that any adult content is banned and everything that is published on the site must fit within strict limits of decency.
  2. Online Games. Perhaps this is one of the most promising verticals for affiliates who decide to work with Taboola. But in this case, you will not be able to attract the attention of users with the help of advertising with naked sorceresses, which is often used for the PR campaign of online games. Even without that, if you set up your ads correctly, you can attract a huge herbalist at a small rate.
  3. One of Taboola's strongest verticals is finance. You can use this service for the purpose of advertising various credit organizations (completely legal of course) or sites with the main topic, which is economics and finance.
  4. Services for booking. Among Taboola's affiliates are also popular services for booking hotels, selling car tickets or renting accommodation.
  5. Education. Books, textbooks, educational programs and any content aimed at learning are perfect for Taboola.

Conclusion.

And now, when we conducted a thorough analysis of the Taboola service, we analyzed in detail all its advantages and disadvantages, determined what mistakes you should definitely not make, if you decided to work with this service, it's time to take stock.

So how do we finally answer the question of whether it is worth working with Taboola? Well, in this life everything is individual and this situation is no exception. Many people think that Taboola, the best service specializing in native advertising, and someone that the game is not worth the candle and it will be much easier and cheaper to set up advertising through another service. And each is right in his own way. If you are completely confident in your abilities and the prices of the service do not scare you, then perhaps Taboola will be the best solution for you. But if your financial situation is unstable, and the product or service that you are going to advertise has recently entered the market, then you should choose a different service due to the great risks associated with Taboola. Also, the service is still poorly integrated into the Russian market and it can be quite difficult for our compatriots to understand the mechanisms of Taboola's work. And yet this company has been one of the most reliable and successful on the market for many years, so our assessment will be four on a five-point scale.

Taboola: an overview of the top teaser network
 Review on Taboola So how do we finally answer the question of whether it is worth working with Taboola? Well, in this life everything is individual and this situation is no exception. Many people think that Taboola, the best service specializing in native advertising, and someone that the game is not worth the candle and it will be much easier and cheaper to set up advertising through another service. And each is right in his own way. If you are completely confident in your abilities and the prices of the service do not scare you, then perhaps Taboola will be the best solution for you. But if your financial situation is unstable, and the product or service that you are going to advertise has recently entered the market, then you should choose a different service due to the great risks associated with Taboola. Also, the service is still poorly integrated into the Russian market and it can be quite difficult for our compatriots to understand the mechanisms of Taboola's work. And yet this company has been one of the most reliable and successful on the market for many years, so our assessment will be four on a five-point scale.


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