AdMaven vs AdSense: Which One is Right for You?

AdMaven vs AdSense: Which One is Right for You?


If you are an entrepreneur or small business owner, you’ve probably considered advertising your product or service through AdSense and AdMaven, Google’s two advertising platforms for website owners. The differences between the two may seem confusing at first, but once you get your hands dirty with both of them, you will start to see the advantages of each one. To help you out with that decision, here are some factors to consider when choosing between AdMaven and AdSense.

What is Admaven

AdMaven is a global advertising platform that helps publishers monetize their traffic through pop-under ads. AdMaven offers a wide range of features, including detailed targeting, high CPMs, and a 100% fill rate. Plus, they provide 24/7 support to help you maximize your earnings. However, the service only supports pop-under ads. That means if you have any other type of ad on your sites such as a banner or skyscraper, it won't work with AdMaven (read also AdMaven AdSense alternative‌).

Pros and cons of AdMaven

  • AdMaven has been in the industry since 2010 and is a well-established company.
  • They offer a wide range of ad products, including banner ads, interstitials, and video ads.
  • AdMaven pays on a CPM basis, which means you earn money based on the number of times your ad is shown.
  • They have a very high fill rate, so you're likely to make money with them even if you don't have a lot of traffic.
  • They offer 24/7 support to their publishers.
  • Payments are made every week, on Tuesdays.
  • The minimum payout is only $5. 00.
  • AdMaven has been known to be unresponsive to publisher inquiries.
  • AdMaven uses a revenue-sharing model, which means that publishers may not always know how much they will earn.
  • AdMaven has been known to be slow in payments, sometimes taking up to 60 days to issue payments.
  • AdMaven offers limited payment options, only supporting wire transfers and PayPal.
  • AdMaven does not offer support for mobile traffic.
  • AdMaven offers a limited number of ad formats, mostly banner ads.
  • AdMaven has a low fill rate, meaning that publishers may not always have ads to display on their website or app.
  • AdMaven does not allow bidding on impressions as with other CPM networks.
  • Publishers may get banned from the network if they don't reach the minimum threshold of $100 per month in earnings from the network within 90 days from joining it.
  • Onboarding publishers can take more than 30 days due to manually reviewing each application before approval.

Rating of AdMaven

★★★★☆ AdMaven Pop-under ads AdMaven is a great tool for publishers who want to monetize their site with pop-under ads. AdMaven has a wide range of ad products, including video ads, which can help you increase your earnings. The cons of AdMaven are that they have a low fill rate and the minimum payout is $100. I would rate AdMaven 4 out of 5 stars.

What is Adsense

Adsense is a program that allows website owners to place targeted ads on their site and earn money every time a visitor clicks on an ad. Adsense is a great way to monetize a website, but it can be tricky to get started.

Pros and cons of Adsense

  • Adsense is a program run by Google that allows you to place ads on your website.
  • Once you have been approved for the program, you will be given a code to insert into your website.
  • The ads will be targeted to your website's content and audience, so they should be relevant to your visitors.
  • Adsense pays you based on clicks, so you can earn money even if people don't make a purchase.
  • The ads are unobtrusive and can blend in with your website's design.
  • You can control where the ads appear on your site and how many of them are shown.
  • Adsense only pays out when someone clicks on an ad, which means that you might not make any money if no one clicks on the ads on your site.
  • The ads that are shown on your site are not always relevant to your content, which can be frustrating for your readers.
  • Adsense can be slow to approve your account, which can delay you from starting to earn money from your site.
  • Adsense requires you to have a certain amount of traffic to your site before they will approve you, which can be difficult if you are just starting.
  • The ads that are shown on your site are not always the most visually appealing, which can make your site look less professional.
  • Google does allow you to put ads on your site that other companies provide through Google’s Ads by partners program, but these don’t pay as well as regular Adsense ads and there is more work involved in getting them set up.
  • If your blog posts are very short or written in a casual tone, then it may be hard to find advertisers who want to advertise with you because they won’t get enough engagement time with their audience.
  • Another drawback of Google Adsense is that there isn't a good way to know how much money you're making or what percentage of people click on the ads since Google doesn't release this information publicly.
  • There's also no guarantee that you'll receive a steady stream of income from Adsense - sometimes your earnings could go down after working at it for months.
  • Lastly, even though Google has been around for years and knows its business inside and out, some people still report frequent website glitches when using the service.

Rating of Adsense

★★★☆☆ Google AdSense Adsense is a good way to make money from your website or blog. It is easy to use and set up, and it does not take a lot of time to get started. However, there are a few downsides to Adsense. First, you won't make as much money as you could with other ad networks. Second, Adsense can be difficult to get approved for, and third, the ads can be disruptive to your users' experience. Overall, I would give Adsense 3 out of 5 stars.





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